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Exclusive Opportunities

While at Medill, you’ll have opportunities designed uniquely for IMC students.

Gain real-world experience and explore the world

We believe that gaining hands-on, real-world experience in marketing communications is a valuable way to put what you’re learning in the classroom into context. Furthermore, it allows you to have experiences you can draw on in future job interviews and in your career.

We also believe in the power of learning about IMC in new contexts and have programs that allow you to travel and study IMC in other places. These programs give you a view of IMC through the lens of new cultures, helping you to better understand consumers and different marketplaces.

You will have opportunities to:

  • Meet top marketing communications professionals
  • Gain hands-on experience working for a company during the 10-week Immersion Quarter
  • Practice your skills with in-class projects for real clients
  • Learn about technology and innovation in San Francisco
  • Take a course taught by IMC faculty for four weeks in London
  • Study at a top communications school in Paris
  • See IMC in action at various companies in Asia
  • Conduct research with IMC faculty
  • Join and lead student committees that interest you

Immersion Quarter

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Student gathered around a computer working on a story

During your fourth quarter in the program, you work with a team of IMC students at top company during Immersion Quarter. With this team, you tackle a company’s current challenges and provide solutions that make a lasting difference. This allows you to gain hands-on experience and apply what you learn in the classroom to real-world marketing communications challenges.

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Domestic and Global Experiences

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San Francisco

Spend a quarter at Northwestern's San Francisco campus experiencing the convergence of marketing communications with technology and examining the key roles data and analytics play in brand communications in the Bay Area. 

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Asia

Travel to Asia for two weeks to gain deep, contextual knowledge of marketing communications in the emerging and quickly evolving Asian marketplace.

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London

Take an IMC course in London for four weeks to learn about brand equity and communication in a global context.

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Paris

Spend your final quarter completing courses in the heart of Paris during this exchange program, in which you take courses at Sciences Po, a highly ranked international university.

 

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Research with Faculty

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As a student in the IMC program, you can work with faculty on research projects through the Medill IMC Spiegel Research Center. The center conducts evidence-based, data driven analysis to prove the relationship between customer engagement and purchase behavior. You can apply to become a research fellow or be on the center’s marketing impact team.

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Student Committees

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Join and lead student groups

In IMC, you have many ways to get involved outside of the classroom by joining and leading student committees. The topics vary and cover a wide variety of interests in marketing communications.

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Earn a Dual Degree

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CityU Hong Kong

Earn a Medill IMC master’s degree at an accelerated pace after you complete the master of arts in IMC degree in the Department of Media and Communication at City University of Hong Kong.

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Peking University

Earn a Medill IMC master’s degree at an accelerated pace after you complete a master’s degree in the School of Journalism and Communication at Peking University (PKU) in Beijing.

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Nanyang Technological University

Earn a Medill IMC master's degree faster after you compete a master's degree at Wee Kim Wee School of Communication and Information at Nanyang Technological University.