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London

Global Brand Communication is a four-week course taught in London in the fall quarter that gives you the chance to learn about brand equity and communication in a global context. You focus on building, measuring, leveraging and managing brands in a global economy.

Large group of students posing for group photo in front of Wimbledon
Last year, students gained access to visit and hear from marketing professionals at Wimbledon, an iconic British brand.
Brit’ney McTush (IMC16)
"Our classroom wasn’t restricted to an actual room but became the world around us. It’s encouraging to see how alumni embrace students and how ready they are to interact with us. Even though they might not know us, the commonality of having been connected to Medill is enough for them to support us in America or abroad."Brit’ney McTush (IMC16)

You make this global market your classroom, learning from top local scholars and industry experts. You also interact with experts from leading brands, agencies, consulting firms and media in London, the leading center of finance, culture and business in Europe.

In addition to traditional classroom instruction three days a week, you also learn from guest speakers and offsite visits with local scholars, industry experts and leading brand consultants, including IMC alumni. In addition, some students choose to travel to other countries on the weekends to explore other areas of Europe.

Global Brand Communication is taught by Adjunct Lecturer Ariel Goldfarb, and classes take place at University of London. Upon completion of the program, you return to Evanston or San Francisco to complete your quarter.

Ariel Goldfarb, Medill IMC London Course instructor
"The IMC London program gives you a unique opportunity to integrate theories and principles of brand equity management in a wonderfully global context. You are exposed to a range of companies, agencies, consultancies and organizations that are applying global branding strategies in the market every day."Ariel Goldfarb, Medill IMC London Course instructor