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Digital Leadership

Five-day course in Evanston

Medill’s priority is always the health and safety of our students so we may make adjustments to planned travel based on guidance from Northwestern’s Office of Global Safety and Security.

Digital leadership is the strategic use of a company’s digital assets to achieve business goals. This requires leaders who think differently, act differently and behave differently, based on their ability to adapt to an evolving business landscape. It’s easier said than done — only 12 percent of respondents to a recent MIT Sloan Management Review survey strongly agreed that their leaders have the right mindset to lead them forward.

Learn how to lead digital transformation

The IMC Digital Leadership course will help you develop critical thinking skills in the areas of technology, marketing and organizational growth. You'll build on digital marketing skills you've gained in the Integrated Marketing Communications program and learn how to drive digital change.

The five-day immersion course will take place in June in Evanston. Several renowned faculty members will visit our class, sharing forefront research, findings and innovation. We will also visit Chicagoland companies to discover more about real-time digital transformation in the high-tech world of finance, software and marketing. 

Students pose for a photo at a site visit during an IMC course

In this experiential learning environment, you will study strategic drivers that equip leaders to adapt and transform evolving landscapes. To practice what you learn, you will work on solving real-world problems for a large company.

At the end of the course, you will know strategic drivers of digital transformation and how leaders approach them. You will have also deepened your knowledge of emerging technologies such as artificial intelligence (AI), the Internet of Things (IoT), robotics and voice technologies. Additionally, you will understand how to enhance communication and leadership skills so you can help lead organizations through digital transformation.

Kelly Cutler
"Many marketing leaders are working to make meaningful change in their companies using digital tools and technology. This course will equip students with the skills and mindset to lead digital transformation. The hands-on, experiential nature of this course delivers actionable insights that can be taken back and implemented right away."Kelly Cutler

Director, IMC Professional