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Penny Abernathy

Penny Abernathy

Visiting Professor

Penny Abernathy's research focuses on the implications of the digital revolution for news organizations, the information needs of communities and the emergence of news deserts in the United States. She is the author of “News Deserts and Ghost Newspapers: Will Local News Survive?” and "The Strategic Digital Media Entrepreneur."

Jill Blackman

Jill Blackman

Lecturer and Director of Data Journalism

Jill Blackman’s expertise includes the study of digital trends and the evolution of social media in journalism. She focuses on storytelling through innovative digital techniques, including interactive data visualizations, explanatory animations, mapping and various programming languages.

Gerry Chiaro

Gerry Chiaro

Assistant Professor and Director of IMC Immersion Quarter

Gerry Chiaro is a clinical professor with a long background in business, specifically marketing leadership. His expertise: Brand Strategy Leadership, and Consulting. Gerry has developed nearly 250 team consulting projects for our graduate students.

He joined the faculy in January 2009 and earned a full-time appointment in 2012.

Jonathan Copulsky

Jonathan Copulsky

Senior Lecturer

Jonathan Copulsky's research focuses on the impact of digital disruption and innovative technologies on brand-customer interactions. He is the co-author of two critically acclaimed books on digital disruption (The Technology Fallacy and The Transformation Myth). He also researches and writes about the evolution of business-to-business marketing.

Kelly Cutler

Kelly Cutler

Lecturer

Kelly Cutler has more than 20 years of experience with digital marketing and digital media. Her work focuses on the areas of search marketing, social media marketing, programmatic, retargeting and digital analytics and measurement. She works in both theory and practice.

Craig Duff

Craig Duff

Professor

Craig Duff's long career in video journalism spans broadcast/cable news, long-form television, documentary filmmaking and video on digital platforms (including key roles at the New York Times and TIME). Craig leads the video and broadcast specialization at Medill and has developed a popular course in producing and reporting video for social media.

Abigail Foerstner

Abigail M. Foerstner

Associate Professor

Abigail Foerstner is an award-winning reporter covering and teaching health, environment and science journalism. She teaches students how to bridge between an increasingly technological culture and general audiences who rely on science journalism to make critical decisions and understand the wonders around them. She teaches multimedia journalism.

Judy Franks

Judy Ungar Franks

Professor

Judy Franks' research focuses on the supply of media audience attention that flows into the advertising economy. Franks is also studying how self-serve ad portals are democratizing access for businesses of all sizes. Her book, "Media: From Chaos to Clarity" (2nd Ed) provides history and context for today's digital media world and where it's headed.

Jeremy Gilbert

Jeremy Gilbert

Knight Professor in Digital Media Strategy

Jeremy Gilbert's work and research focuses on the content and revenue strategies of existing and emerging media companies. He explores the intersection of technology and media, employing a human-centered design process to examine how new tools and techniques will affect the creation, consumption and distribution of media.

Neil Golden

Neil Golden

Senior Lecturer and Director of Experiential Learning and IMC Employer Engagement

Neil Golden is an active business and marketing leader with a track record of helping organizations strengthen financial and brand performance. His expertise spans the restaurant/food, alcoholic beverage, real estate, active recreation and online education areas.

Richelle "Rich" Gordon

Richelle "Rich" Gordon

Professor and Director of Digital Innovation

Rich Gordon launched Medill’s graduate program in new media journalism. He has spent most of his career exploring the areas where journalism and technology intersect. He was an early adopter of desktop analytical tools (such as spreadsheets and databases) to analyze data for journalistic purposes.

Desiree Hanford

Desiree Hanford

Professor and Director of Academic Integrity and Appeals

Desiree Hanford's expertise centers on business, markets and money. She was an equities reporter for Dow Jones Inc. before joining Medill as a faculty member. Her research focus is on activist shareholders and Gen Z motivations in pursuing journalism in a time of media mistrust.

Randy Hlavac

Randy Hlavac

Lecturer

Randy Hlavac focuses on how entrepreneurs and businesses can use social and community systems to build market share and build stronger relationships with their high-value consumers. He also researches strategies for building business and executive personas that build followers and engage key influencers.

Ashlee Humphreys

Ashlee Humphreys

Professor

Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. Her research investigates topics in social media, market creation, language, and digital satisfaction. Humphreys is the author of "Social Media: Enduring Principles," and she is the creator of the Digital Satisfaction Index (DSI).

Candy Lee

Candy Lee

Professor

Candy Lee's work on leadership and the effects of voice in technology are showcased in her research. She also does work on customer retention through loyalty, membership, pricing, display, management, attrition consideration, acquisition and growth strategy. Her focus on sport marketing involves diverse arenas from fandom to sponsorship.

Edward Malthouse

Edward C. Malthouse

Erastus Otis Haven Professor and Research Director of Spiegel Research Center

Edward Malthouse's research interests center on customer engagement and experiences; digital, social and mobile media; media management; big data; customer relationship management and lifetime value models; recommender systems; and predictive analytics.

Jon Marshall

Jon Marshall

Associate Professor

Jon Marshall's research focuses on journalism history and the relationship between presidents and the press, especially investigative journalism. His books include Clash: Presidents and the Press in Times of Crisis and Watergate's Legacy and the Press: The Investigative Impulse.

 

Frank Mulhern

Frank J. Mulhern

Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications

Frank Mulhern does research on media economics and technology and its impact on brand communications. His work connects technology to customer data and marketing analytics; particularly with respect to retailing and e-commerce marketing.

Michael Spikes

Michael Spikes

Lecturer and Director of Teach for Chicago Journalism Program

Michael Spikes' research is centered on the practice and pedagogy of media literacy education (MLE) and news media literacy (NML) toward encouraging critical thinking to limit the effects of exposure to mis- and disinformation. His focus is on the design, assessment, and enactments of MLE & NML in classrooms and other learning environments.

Vijay Viswanathan

Vijay Viswanathan

Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Associate Dean of IMC

Vijay Viswanathan studies customer experience and marketing effectiveness in B2C and B2B using surveys, text analytics and machine learning. His current work is on online communities, virtual influencers, loyalty programs and governance. He has given numerous talks to industry on customer centricity, embedding AI in analytics and enabling a data culture.

Zach Wise

Zach Wise

Professor

Zach Wise's research centers on the intersection of technology and journalism. He does iterative applied research in immersive media (AR/VR) and new storytelling forms. Through his work in the Knight Lab at Northwestern, he also creates and directs the creation of storytelling tools that are used by publications all over the world.

Yu Xu

Yu Xu

Assistant Professor

Yu Xu is an Assistant Professor of Integrated Marketing Communications and (by courtesy) Communication Studies at Northwestern University. His research interests include media industries and analytics, social and communication networks, organizational change, ecology and evolution, and computational social science. His work has been published in leading journals such as Communication Research, Human Communication Research, Communication Monographs, New Media & Society, the Journal of Business Research, Political Communication, and Information Communication & Society. He is the recipient of the "IMC Teacher of the Year 2022" Award.