Skip to main content
Penny Abernathy

Penny Abernathy

Visiting Professor
Email: penelope.abernathy@northwestern.edu

Penny Abernathy's research focuses on the implications of the digital revolution for news organizations, the information needs of communities and the emergence of news deserts in the United States. She is the author of “News Deserts and Ghost Newspapers: Will Local News Survive?” and "The Strategic Digital Media Entrepreneur."

David Abrahamson

David Abrahamson

Professor Emeritus
Email: d-abrahamson@northwestern.edu

David Abrahamson's research focuses on literary journalism, long-form journalism, contemporary magazine media ecosystems, and 20th century media history. He is the author of “Magazine-Made America,” co-editor of the "Routledge Handbook of Magazine Research” and general editor of a 26-volume historical series, "Visions of the American Press."

Jill Blackman

Jill Blackman

Lecturer
Phone: 847-467-4285 | Email: jill.blackman@northwestern.edu

Jill Blackman’s expertise includes the study of digital trends and the evolution of social media in journalism. She focuses on storytelling through innovative digital techniques, including interactive data visualizations, explanatory animations, mapping and various programming languages.

Martin Block

Martin P. Block

Professor
Phone: 847-491-5298 | Email: mp-block@northwestern.edu

Martin Block is an expert in marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing. He formerly consulted and conducted research for the cable television industry, and has served as an expert witness in cases involving marketing communication issues.

Clarke Caywood

Clarke Caywood

Professor
Phone: 847-372-0462 | Email: c-caywood@northwestern.edu

Clarke L. Caywood has written extensively on corporate, government and NGO responses to the public during crises. His work on political communications and advertising has been quoted at the national, state and local level on broadcast, social and print media. He has spoken extensively in China, Japan and other countries.

Gerry Chiaro

Gerry Chiaro

Assistant Professor and Director of IMC Immersion Quarter
Phone: 312-543-4829 | Email: g-chiaro@northwestern.edu

Gerry Chiaro is an innovative marketing leader and educator with a focus on teamwork and leadership. Before joining the faculty at Medill, his career focused on learning and mastering brand management marketing, leading marketing teams at marketing technology firms and consulting in his own practice.

Jonathan Copulsky

Jonathan Copulsky

Senior Lecturer and Executive Director of Spiegel Research Center
Phone: 773-459-9379 | Email: jonathan.copulsky@northwestern.edu

Jonathan Copulsky works at the intersection of brand, marketing strategy, content marketing and marketing technology. He authored the critically acclaimed book "Brand Resilience," a book on brand risk management primer and digital disruption. His current research focuses on digital assistants (such as Alexa).

Susan Curtis

Susan Mango Curtis

Professor Emeritus
Email: mangocurtis@northwestern.edu

Susan Mango Curtis is an educator, designer and consultant. She specializes in visual storytelling and digital publishing. Formerly, she was the assistant managing editor for the Akron (Ohio) Beacon Journal, where she was part of the team that won the Pulitzer Prize gold medal.

Kelly Cutler

Kelly Cutler

Lecturer and Director of IMC Professional Program
Phone: 847-467-2371 | Email: kelly.cutler@northwestern.edu

Kelly Cutler has more than 20 years of experience with digital marketing and digital media. Her work focuses on the areas of search marketing, social media marketing, programmatic, retargeting and digital analytics and measurement. She works in both theory and practice.

Craig Duff

Craig Duff

Professor
Phone: 847-467-4090 | Email: craig.duff@northwestern.edu

Craig Duff is a video journalist and producer who has diverse experience in television and digital video; including a leading role in environmental reporting at CNN to pioneering work in digital video at The New York Times and TIME. His recent work includes a video series on Chicago gun violence and the creation of a journalism training center in Pakistan.

Abigail Foerstner

Abigail M. Foerstner

Associate Professor
Phone: 847-467-7664 | Email: a-foerstner@northwestern.edu

Abigail Foerstner is an award-winning reporter covering and teaching health, environment and science journalism. She teaches students how to bridge between an increasingly technological culture and general audiences who rely on science journalism to make critical decisions and understand the wonders around them. She teaches multimedia journalism.

Jeremy Gilbert

Jeremy Gilbert

Knight Professor in Digital Media Strategy
Phone: 847-467-6759 | Email: jeremy.gilbert@northwestern.edu

Jeremy Gilbert's work and teaching focus on the content and revenue strategies of existing and emerging media companies. He explores the intersection of technology and media, examining how new tools and techniques will affect the creation, consumption and distribution of media.

Neil Golden

Neil Golden

Lecturer and Co-Director of IMC Immersion Quarter
Email: neil.golden@northwestern.edu

Neil Golden is an active business and marketing leader with a track record of helping organizations strengthen financial and brand performance. His expertise spans the restaurant/food, alcoholic beverage, real estate, active recreation and online education areas.

Rich Gordon

Rich Gordon

Professor and Director of Digital Innovation
Phone: 847-467-5968 | Email: richgor@northwestern.edu

Rich Gordon launched Medill’s graduate program in new media journalism. He has spent most of his career exploring the areas where journalism and technology intersect. He was an early adopter of desktop analytical tools (such as spreadsheets and databases) to analyze data for journalistic purposes.

Desiree Hanford

Desiree Hanford

Assistant Professor and Director of Academic Integrity and Appeals
Phone: 847-467-7930 | Email: d-hanford@northwestern.edu

Desi Hanford has reported on transportation/transportation companies, e-retailers (such as eBay and Amazon), and brick-and-mortar retailers. She is currently a contributing editor for a magazine for facility managers focused on running cost-saving and efficient buildings using current trends and technologies. Her area of interest is public companies.

Randy Hlavac

Randy Hlavac

Lecturer
Phone: 630-328-9550 | Email: r-hlavac@northwestern.edu

Randy Hlavac focuses on how entrepreneurs and businesses can use social and community systems to build market share and build stronger relationships with their high-value consumers. He also researches strategies for building business and executive personas that build followers and engage key influencers.

Jessica Hullman

Jessica Hullman

Associate Professor
Phone: 847-467-3663 | Email: jhullman@northwestern.edu

Jessica Hullman's research centers on how data visualizations and uncertainty representations impact people's judgments and decisions. She uses tools from statistics and cognitive science to develop and evaluate computational tools for presenting data to the public, with a specific focus on how to communicate uncertainty in understandable ways.

Ashlee Humphreys

Ashlee Humphreys

Associate Professor
Phone: 847-467-1820 | Email: a-humphreys@northwestern.edu

Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. Her research investigates topics in social media, market creation, language, and digital satisfaction. Humphreys is the author of "Social Media: Enduring Principles," and she is the creator of the Digital Satisfaction Index (DSI).

Candy Lee

Candy Lee

Professor
Phone: 847-491-2065 | Email: candy.lee@northwestern.edu

Candy Lee's work on leadership and the effects of voice in technology are showcased in her research. She also does work on customer retention through loyalty, membership, pricing, display, management, attrition consideration, acquisition and growth strategy. Her focus on sport marketing involves diverse arenas from fandom to sponsorship.

Edward Malthouse

Edward C. Malthouse

Erastus Otis Haven Professor and Research Director of Spiegel Research Center
Phone: 847-467-3376 | Email: ecm@northwestern.edu

Edward Malthouse's research centers on customer engagement and experiences; digital, social and mobile media; content marketing; customer reviews and digital platforms. He is also an expert on big data analytics, including customer relationship management, lifetime value models, predictive analytics, unsupervised learning, recommendation systems, and causal inferences.

Frank Mulhern

Frank J. Mulhern

Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications, Associate Dean of Research and Executive Director of Academic Programs in San Francisco
Phone: 847-491-5877 | Email: fjm274@northwestern.edu

Frank Mulhern does research on media economics and technology and its impact on brand communications. His work connects technology to customer data and marketing analytics; particularly with respect to retailing and e-commerce marketing.

Ellen Shearer

Ellen Shearer

William F. Thomas Professor; Co-Director, National Security Journalism Initiative; Washington Bureau Chief
Phone: 202-661-0102 | Email: shearer@northwestern.edu

Ellen Shearer has conducted research in several areas. In national security, she has focused on journalists' safety, conflict reporting, the military and the media and, more generally, national security issues. In political reporting, she has focused on civic engagement among millennials and among nonvoters.

Vijay Viswanathan

Vijay Viswanathan

Professor and Associate Dean of IMC
Phone: 847-467-0869 | Email: vijay-viswanathan@northwestern.edu

Vijay Viswanathan's research focuses on how brands and consumers engage each other in the digital marketplace. He uses quantitative and qualitative techniques to understand and optimize the social and economic impact of various marketing actions and programs. His work has implications for brand management, media allocation, and loyalty/referral programs.

Zach Wise

Zach Wise

Professor
Phone: 847-467-2783 | Email: wise@northwestern.edu

Zach Wise's research centers on the intersection of technology and journalism. He does iterative applied research in immersive media (AR/VR) and new storytelling forms. Through his work in the Knight Lab at Northwestern, he also creates and directs the creation of storytelling tools that are used by publications all over the world.

Yu Xu

Yu Xu

Assistant Professor
Phone: 847-491-2200 | Email: yu.xu@northwestern.edu

Yu Xu's areas of specialization lie in the intersection of organizational communication, networks, technology, strategy and computational social science. His current research investigates ecological and evolutionary foundations of behavioral and network change, especially in the context of digitally mediated communities.

Top