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David Abrahamson

David Abrahamson

Professor
Phone: 847-467-4159 | Email: d-abrahamson@northwestern.edu

David Abrahamson is co-editor of "The Routledge Handbook of Magazine Research," a definitive anthology of magazine scholarship. He is author of "Magazine-Made America: The Cultural Transformation of the Postwar Periodical," an interpretive history of the magazine profession since World War II. He currently researches the future of long-form journalism.

Jill Blackman

Jill Blackman

Lecturer
Email: jill.blackman@northwestern.edu

Jill Blackman’s expertise includes the study of digital trends and the evolution of social media in journalism. She focuses on storytelling through innovative digital techniques, including interactive data visualizations, explanatory animations, mapping and various programming languages.

Martin Block

Martin P. Block

Professor
Phone: 847-491-5298 | Email: mp-block@northwestern.edu

Martin Block is an expert in marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing. He formerly consulted and conducted research for the cable television industry, and has served as an expert witness in cases involving marketing communication issues.

Clarke Caywood

Clarke Caywood

Professor
Phone: 847-372-0462 | Email: c-caywood@northwestern.edu

Clarke L. Caywood has written extensively on corporate, government and NGO responses to the public during crises. His work on political communications and advertising has been quoted at the national, state and local level on broadcast, social and print media. He has spoken extensively in China, Japan and other countries.

Gerry Chiaro

Gerry Chiaro

Lecturer and Director of IMC Immersion Quarter
Phone: 312-543-4829 | Email: g-chiaro@northwestern.edu

Gerry Chiaro is an innovative marketing leader and educator with a focus on teamwork and leadership. Before joining the faculty at Medill, his career focused on learning and mastering brand management marketing, leading marketing teams at marketing technology firms and consulting in his own practice.

Tom Collinger

Tom Collinger

Associate Professor and Executive Director of Medill IMC Spiegel Digital & Database Research Center
Phone: 847-467-3433 | Email: t-collinger@northwestern.edu

Tom Collinger specializes in understanding the financial impact of the new ways customers engage with enterprises. He is executive director of the Spiegel Research Center, which focuses on proving what types of engagement drive value. This is done through deep data analysis of engagement and transaction behaviors that supportive company partners share with SRC.

Jonathan Copulsky

Jonathan Copulsky

Lecturer
Phone: 847-467-1790 | Email: jonathan.copulsky@northwestern.edu

Jonathan Copulsky works at the intersection of brand, marketing strategy, content marketing and marketing technology. He authored the critically acclaimed book "Brand Resilience," a book on brand risk management primer and digital disruption. His current research focuses on digital assistants (such as Alexa).

Susan Curtis

Susan Mango Curtis

Associate Professor
Phone: 847-467-2999 | Email: mangocurtis@northwestern.edu

Susan Mango Curtis is an educator, designer and consultant. She specializes in visual storytelling and digital publishing. Formerly, she was the assistant managing editor for the Akron (Ohio) Beacon Journal, where she was part of the team that won the Pulitzer Prize gold medal.

Craig Duff

Craig Duff

Professor
Phone: 847-467-4090 | Email: craig.duff@northwestern.edu

Craig Duff is a video journalist and producer who has diverse experience in television and digital video; including a leading role in environmental reporting at CNN to pioneering work in digital video at The New York Times and TIME. His recent work includes a video series on Chicago gun violence and the creation of a journalism training center in Pakistan.

Rich Gordon

Rich Gordon

Professor; Director of Digital Innovation
Phone: 847-467-5968 | Email: richgor@northwestern.edu

Rich Gordon launched Medill’s graduate program in new media journalism. He has spent most of his career exploring the areas where journalism and technology intersect. He was an early adopter of desktop analytical tools (such as spreadsheets and databases) to analyze data for journalistic purposes.

Desiree Hanford

Desiree Hanford

Lecturer and Director of Academic Integrity and Appeals
Phone: 847-467-7930 | Email: d-hanford@northwestern.edu

Desi Hanford has reported on transportation/transportation companies, e-retailers (such as eBay and Amazon), and brick-and-mortar retailers. She is currently a contributing editor for a magazine for facility managers focused on running cost-saving and efficient buildings using current trends and technologies. Her area of interest is public companies.

Randy Hlavac

Randy Hlavac

Lecturer
Phone: 630-328-9550 | Email: r-hlavac@northwestern.edu

Randy Hlavac focuses on how entrepreneurs and businesses can use social and community systems to build market share and build stronger relationships with their high-value consumers. He also researches strategies for building business and executive personas that build followers and engage key influencers.

Jessica Hullman

Jessica Hullman

Assistant Professor
Phone: 847-467-3663 | Email: jhullman@northwestern.edu

Jessica Hullman's research centers on how data visualizations and uncertainty representations impact people's judgments and decisions. She uses tools from statistics and cognitive science to develop and evaluate computational tools for presenting data to the public, with a specific focus on how to communicate uncertainty in understandable ways.

Ashlee Humphreys

Ashlee Humphreys

Associate Professor
Phone: 847-467-1820 | Email: a-humphreys@northwestern.edu

Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. Her research investigates topics in social media, market creation, language, and digital satisfaction. Humphreys is the author of "Social Media: Enduring Principles," and she is the creator of the Digital Satisfaction Index (DSI).

Jim Lecinski

Jim Lecinski

Associate Professor
Phone: 847-467-3547 | Email: JimLecinski@northwestern.edu

Jim Lecinski's industry experience has centered counseling leading marketers on how to adapt their business to win in today's new, digital world by developing cutting-edge marketing strategies. He is fluent in digital, traditional and direct marketing and the application of AI and machine learning to market.

Candy Lee

Candy Lee

Professor
Phone: 847-491-2065 | Email: candy.lee@northwestern.edu

Candy Lee's work on leadership and the effects of voice in technology are showcased in her research. She also does work on customer retention through loyalty, membership, pricing, display, management, attrition consideration, acquisition and growth strategy. Her focus on sport marketing involves diverse arenas from fandom to sponsorship.

Edward Malthouse

Edward C. Malthouse

Erastus Otis Haven Professor and Research Director of Spiegel Research Center
Phone: 847-467-3376 | Email: ecm@northwestern.edu

Edward Malthouse's research centers on customer engagement and experiences; digital, social and mobile media; content marketing; customer reviews and digital platforms. He is also an expert on big data analytics, including customer relationship management, lifetime value models, predictive analytics, unsupervised learning, recommendation systems, and causal inferences.

Rachel Mersey

Rachel Davis Mersey

Associate Professor
Phone: 847-491-2196 | Email: rdmersey@northwestern.edu

Rachel Davis Mersey's research focuses on the motivations behind and behaviors associated with media use. She specializes in how people engage with media products, and how media organizations may thoughtfully respond. Her work attends to traditional print and broadcast channels, and also digital and social platforms, AR and VR, and new storytelling approaches.

Frank Mulhern

Frank J. Mulhern

Associate Dean of Operations and Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications
Phone: 847-491-5877 | Email: fjm274@northwestern.edu

Frank Mulhern does research on media economics and technology and its impact on brand communications. His work connects technology to customer data and marketing analytics; particularly with respect to retailing and e-commerce marketing.

Don Schultz

Don E. Schultz

Professor Emeritus-in-Service
Phone: 847-491-2059 | Email: dschultz@northwestern.edu

Don Schultz's current research centers on marketing communication (i.e. changes, adaptations) innovations and other factors that can, and will, radically change the entire marketplace in the way buyers and sellers organize, compete, cooperate and communicate with each other going forward.

Vijay Viswanathan

Vijay Viswanathan

Associate Dean, IMC and Associate Professor
Phone: 847-467-0869 | Email: vijay-viswanathan@northwestern.edu

Vijay Viswanathan's research focuses on how brands and consumers engage each other in the digital marketplace. He uses quantitative and qualitative techniques to understand and optimize the social and economic impact of various marketing actions and programs. His work has implications for brand management, media allocation, and loyalty/referral programs.

Zach Wise

Zach Wise

Associate Professor
Phone: 847-467-2783 | Email: wise@northwestern.edu

Zach Wise's research centers on the intersection of technology and journalism. He does iterative applied research in immersive media (AR/VR) and new storytelling forms. Through his work in the Knight Lab at Northwestern, he also creates and directs the creation of storytelling tools that are used by publications all over the world.

Owen Youngman

Owen Youngman

Knight Professor of Digital Media Strategy
Phone: 847-467-6759 | Email: o-youngman@northwestern.edu

Owen Youngman's research focuses on the intersection of technology with media and culture, and the impact on journalistic practice and media business models of discontinuous change in all of those sectors. He speaks on innovation, given his long experience launching print and digital products at the Chicago Tribune.

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