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Martin Block

Martin P. Block

Professor
Phone: 847-491-5298 | Email: mp-block@northwestern.edu

Martin Block is an expert in marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing. He formerly consulted and conducted research for the cable television industry, and has served as an expert witness in cases involving marketing communication issues.

Clarke Caywood

Clarke Caywood

Professor
Phone: 847-372-0462 | Email: c-caywood@northwestern.edu

Clarke L. Caywood has written extensively on corporate, government and NGO responses to the public during crises. His work on political communications and advertising has been quoted at the national, state and local level on broadcast, social and print media. He has spoken extensively in China, Japan and other countries.

Gerry Chiaro

Gerry Chiaro

Lecturer and Director of IMC Immersion Quarter
Phone: 312-543-4829 | Email: g-chiaro@northwestern.edu

Gerry Chiaro is an innovative marketing leader and educator with a focus on teamwork and leadership. Before joining the faculty at Medill, his career focused on learning and mastering brand management marketing, leading marketing teams at marketing technology firms and consulting in his own practice.

Tom Collinger

Tom Collinger

Associate Professor and Executive Director of Medill IMC Spiegel Digital & Database Research Center
Phone: 847-467-3433 | Email: t-collinger@northwestern.edu

Tom Collinger specializes in understanding the financial impact of the new ways customers engage with enterprises. He is executive director of the Spiegel Research Center, which focuses on proving what types of engagement drive value. This is done through deep data analysis of engagement and transaction behaviors that supportive company partners share with SRC.

Jonathan Copulsky

Jonathan Copulsky

Lecturer
Phone: 847-467-1790 | Email: jonathan.copulsky@northwestern.edu

Jonathan Copulsky works at the intersection of brand, marketing strategy, content marketing and marketing technology. He authored the critically acclaimed book "Brand Resilience," a book on brand risk management primer and digital disruption. His current research focuses on digital assistants (such as Alexa).

Kelly Cutler

Kelly Cutler

Lecturer and Director for Part-Time and Online IMC Programs
Phone: 847-467-2371 | Email: kelly.cutler@northwestern.edu

Kelly Cutler has more than 20 years of experience with digital marketing and digital media. Her work focuses on the areas of search marketing, social media marketing, programmatic, retargeting and digital analytics and measurement. She works in both theory and practice.

Randy Hlavac

Randy Hlavac

Lecturer
Phone: 630-328-9550 | Email: r-hlavac@northwestern.edu

Randy Hlavac focuses on how entrepreneurs and businesses can use social and community systems to build market share and build stronger relationships with their high-value consumers. He also researches strategies for building business and executive personas that build followers and engage key influencers.

Jessica Hullman

Jessica Hullman

Assistant Professor
Phone: 847-467-3663 | Email: jhullman@northwestern.edu

Jessica Hullman's research centers on how data visualizations and uncertainty representations impact people's judgments and decisions. She uses tools from statistics and cognitive science to develop and evaluate computational tools for presenting data to the public, with a specific focus on how to communicate uncertainty in understandable ways.

Ashlee Humphreys

Ashlee Humphreys

Associate Professor
Phone: 847-467-1820 | Email: a-humphreys@northwestern.edu

Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. Her research investigates topics in social media, market creation, language, and digital satisfaction. Humphreys is the author of "Social Media: Enduring Principles," and she is the creator of the Digital Satisfaction Index (DSI).

Edward Malthouse

Edward C. Malthouse

Erastus Otis Haven Professor and Research Director of Spiegel Research Center
Phone: 847-467-3376 | Email: ecm@northwestern.edu

Edward Malthouse's research centers on customer engagement and experiences; digital, social and mobile media; content marketing; customer reviews and digital platforms. He is also an expert on big data analytics, including customer relationship management, lifetime value models, predictive analytics, unsupervised learning, recommendation systems, and causal inferences.

Frank Mulhern

Frank J. Mulhern

Associate Dean of Operations and Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications
Phone: 847-491-5877 | Email: fjm274@northwestern.edu

Frank Mulhern does research on media economics and technology and its impact on brand communications. His work connects technology to customer data and marketing analytics; particularly with respect to retailing and e-commerce marketing.

Don Schultz

Don E. Schultz

Professor Emeritus-in-Service
Phone: 847-491-2059 | Email: dschultz@northwestern.edu

Don Schultz's current research centers on marketing communication (i.e. changes, adaptations) innovations and other factors that can, and will, radically change the entire marketplace in the way buyers and sellers organize, compete, cooperate and communicate with each other going forward.

Vijay Viswanathan

Vijay Viswanathan

Associate Dean, IMC and Associate Professor
Phone: 847-467-0869 | Email: vijay-viswanathan@northwestern.edu

Vijay Viswanathan's research focuses on how brands and consumers engage each other in the digital marketplace. He uses quantitative and qualitative techniques to understand and optimize the social and economic impact of various marketing actions and programs. His work has implications for brand management, media allocation, and loyalty/referral programs.

Michelle Weinberger

Michelle F. Weinberger

Associate Professor
Phone: 847-491-8907 | Email: m-weinberger@northwestern.edu

Michelle Weinberger’s research centers on socio-cultural aspects of consumption. She studies how people use consumption to create and span symbolic boundaries. She analyzes this through collective rituals where consumption plays a central role (e.g. gift giving and community festivals) as well as social class differences in consumption. Her most recent work centers on consumer (aka crowd) funded businesses.

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