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Martin Block

Martin P. Block

Professor
Phone: 847-491-5298 | Email: mp-block@northwestern.edu

Martin Block is an expert in marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing. He formerly consulted and conducted research for the cable television industry, and has served as an expert witness in cases involving marketing communication issues.

Clarke Caywood

Clarke Caywood

Professor
Phone: 847-372-0462 | Email: c-caywood@northwestern.edu

Clarke L. Caywood has written extensively on corporate, government and NGO responses to the public during crises. His work on political communications and advertising has been quoted at the national, state and local level on broadcast, social and print media. He has spoken extensively in China, Japan and other countries.

Gerry Chiaro

Gerry Chiaro

Lecturer and Director of IMC Immersion Quarter
Phone: 312-543-4829 | Email: g-chiaro@northwestern.edu

Gerry Chiaro is an innovative marketing leader and educator with a focus on teamwork and leadership. Before joining the faculty at Medill, his career focused on learning and mastering brand management marketing, leading marketing teams at marketing technology firms and consulting in his own practice.

Jonathan Copulsky

Jonathan Copulsky

Lecturer
Phone: 847-467-1790 | Email: jonathan.copulsky@northwestern.edu

Jonathan Copulsky works at the intersection of brand, marketing strategy, content marketing and marketing technology. He authored the critically acclaimed book "Brand Resilience," a book on brand risk management primer and digital disruption. His current research focuses on digital assistants (such as Alexa).

Abigail Foerstner

Abigail M. Foerstner

Assistant Professor
Phone: 847-467-7664 | Email: a-foerstner@northwestern.edu

Abigail Foerstner is an award-winning reporter covering and teaching health, environment and science journalism. She teaches students how to bridge between an increasingly technological culture and general audiences who rely on science journalism to make critical decisions and understand the wonders around them. She teaches multimedia journalism.

Greg Green
Desiree Hanford

Desiree Hanford

Lecturer and Director of Academic Integrity and Appeals
Phone: 847-467-7930 | Email: d-hanford@northwestern.edu

Desi Hanford has reported on transportation/transportation companies, e-retailers (such as eBay and Amazon), and brick-and-mortar retailers. She is currently a contributing editor for a magazine for facility managers focused on running cost-saving and efficient buildings using current trends and technologies. Her area of interest is public companies.

Jessica Hullman

Jessica Hullman

Assistant Professor
Phone: 847-467-3663 | Email: jhullman@northwestern.edu

Jessica Hullman's research centers on how data visualizations and uncertainty representations impact people's judgments and decisions. She uses tools from statistics and cognitive science to develop and evaluate computational tools for presenting data to the public, with a specific focus on how to communicate uncertainty in understandable ways.

Ashlee Humphreys

Ashlee Humphreys

Associate Professor
Phone: 847-467-1820 | Email: a-humphreys@northwestern.edu

Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. Her research investigates topics in social media, market creation, language, and digital satisfaction. Humphreys is the author of "Social Media: Enduring Principles," and she is the creator of the Digital Satisfaction Index (DSI).

Candy Lee

Candy Lee

Professor
Phone: 847-491-2065 | Email: candy.lee@northwestern.edu

Candy Lee's work on leadership and the effects of voice in technology are showcased in her research. She also does work on customer retention through loyalty, membership, pricing, display, management, attrition consideration, acquisition and growth strategy. Her focus on sport marketing involves diverse arenas from fandom to sponsorship.

Edward Malthouse

Edward C. Malthouse

Erastus Otis Haven Professor and Research Director of Spiegel Research Center
Phone: 847-467-3376 | Email: ecm@northwestern.edu

Edward Malthouse's research centers on customer engagement and experiences; digital, social and mobile media; content marketing; customer reviews and digital platforms. He is also an expert on big data analytics, including customer relationship management, lifetime value models, predictive analytics, unsupervised learning, recommendation systems, and causal inferences.

Frank Mulhern

Frank J. Mulhern

Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Executive Director of Academic Programs in San Francisco
Phone: 847-491-5877 | Email: fjm274@northwestern.edu

Frank Mulhern does research on media economics and technology and its impact on brand communications. His work connects technology to customer data and marketing analytics; particularly with respect to retailing and e-commerce marketing.

Don Schultz

Don E. Schultz

Professor Emeritus
Email: dschultz@northwestern.edu

Don Schultz's current research centers on marketing communication (i.e. changes, adaptations) innovations and other factors that can, and will, radically change the entire marketplace in the way buyers and sellers organize, compete, cooperate and communicate with each other going forward.

Yu Xu

Yu Xu

Assistant Professor
Phone: 847-491-2200 | Email: yu.xu@northwestern.edu

Yu Xu's areas of specialization lie in the intersection of organizational communication, networks, technology, strategy and computational social science. His current research investigates ecological and evolutionary foundations of behavioral and network change, especially in the context of digitally mediated communities.

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