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Penny Abernathy

Penny Abernathy

Visiting Professor

Penny Abernathy's research focuses on the implications of the digital revolution for news organizations, the information needs of communities and the emergence of news deserts in the United States. She is the author of “News Deserts and Ghost Newspapers: Will Local News Survive?” and "The Strategic Digital Media Entrepreneur."

Jacqueline Babb

Jacqueline Babb

Senior Lecturer and Director of IMC Full-Time Program

Jacqueline Babb is a marketing professional with expertise in nonprofit organizations, corporate social responsibility, and the intersection of brand and values. She works with organizations on strategy and how to position values-based marketing with audiences.

Danielle Bell
Martin Block

Martin P. Block

Professor Emeritus

Martin Block is an expert in marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing. He formerly consulted and conducted research for the cable television industry, and has served as an expert witness in cases involving marketing communication issues.

Clarke Caywood

Clarke Caywood

Professor Emeritus

Clarke L. Caywood has written extensively on corporate, government and NGO responses to the public during crises. His work on political communications and advertising has been quoted at the national, state and local level on broadcast, social and print media. He has spoken extensively in China, Japan and other countries.

Gerry Chiaro

Gerry Chiaro

Assistant Professor and Director of IMC Immersion Quarter

Gerry Chiaro is a clinical professor with a long background in business, specifically marketing leadership. His expertise: Brand Strategy Leadership, and Consulting. Gerry has developed nearly 250 team consulting projects for our graduate students.

He joined the faculy in January 2009 and earned a full-time appointment in 2012.

Abigail Foerstner

Abigail M. Foerstner

Associate Professor

Abigail Foerstner is an award-winning reporter covering and teaching health, environment and science journalism. She teaches students how to bridge between an increasingly technological culture and general audiences who rely on science journalism to make critical decisions and understand the wonders around them. She teaches multimedia journalism.

Neil Golden

Neil Golden

Senior Lecturer and Director of Experiential Learning and IMC Employer Engagement

Neil Golden is an active business and marketing leader with a track record of helping organizations strengthen financial and brand performance. His expertise spans the restaurant/food, alcoholic beverage, real estate, active recreation and online education areas.

Desiree Hanford

Desiree Hanford

Assistant Professor and Director of Academic Integrity and Appeals

Desiree Hanford's expertise centers on business, markets and money. She was an equities reporter for Dow Jones Inc. before joining Medill as a faculty member. Her research focus is on activist shareholders and Gen Z motivations in pursuing journalism in a time of media mistrust.

Nancy Hobor

Nancy Hobor

Associate Professor and Theodore R. and Annie Laurie Sills Chair

Nancy Hobor has 40 years of experience in investor relations and earned awards for her skills in understanding the audience and developing innovative IR programs. She holds a PhD in American Business History as well as an MBA. She was the head of strategic communications and investor relations for three Fortune 500 companies.

Ashlee Humphreys

Ashlee Humphreys

Professor

Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. Her research investigates topics in social media, market creation, language, and digital satisfaction. Humphreys is the author of "Social Media: Enduring Principles," and she is the creator of the Digital Satisfaction Index (DSI).

Candy Lee

Candy Lee

Professor

Candy Lee's work on leadership and the effects of voice in technology are showcased in her research. She also does work on customer retention through loyalty, membership, pricing, display, management, attrition consideration, acquisition and growth strategy. Her focus on sport marketing involves diverse arenas from fandom to sponsorship.

Edward Malthouse

Edward C. Malthouse

Erastus Otis Haven Professor and Research Director of Spiegel Research Center

Edward Malthouse's research interests center on customer engagement and experiences; digital, social and mobile media; media management; big data; customer relationship management and lifetime value models; recommender systems; and predictive analytics.

Frank Mulhern

Frank J. Mulhern

Professor and Director of Retail Analytics Council

Frank Mulhern does research on media economics and technology and its impact on brand communications. His work connects technology to customer data and marketing analytics; particularly with respect to retailing and e-commerce marketing.

Michael Spikes

Michael Spikes

Lecturer and Director of Teach for Chicago Journalism Program

Michael Spikes' research is centered on the practice and pedagogy of media literacy education (MLE) and news media literacy (NML) toward encouraging critical thinking to limit the effects of exposure to mis- and disinformation. His focus is on the design, assessment, and enactments of MLE & NML in classrooms and other learning environments.

Vijay Viswanathan

Vijay Viswanathan

Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Associate Dean of IMC

Vijay Viswanathan studies customer experience and marketing effectiveness in B2C and B2B using surveys, text analytics and machine learning. His current work is on online communities, virtual influencers, loyalty programs and governance. He has given numerous talks to industry on customer centricity, embedding AI in analytics and enabling a data culture.

Yu Xu