Jacqueline Babb is a marketing professional with expertise in nonprofit organizations, corporate social responsibility, and the intersection of brand and values. She works with organizations on strategy and how to position values-based marketing with audiences.
Danielle Robinson Bell's area of expertise is communications that drive business results and relationships for organizations, brands and executives. She specializes in work that advances equity, inclusion, women in the workplace and BIPOC for social enterprises, startups, large corporations, global organizations and small businesses.
Martin Block is an expert in marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing. He formerly consulted and conducted research for the cable television industry, and has served as an expert witness in cases involving marketing communication issues.
Chris Cahill's experience and perspective
Clarke L. Caywood has written extensively on corporate, government and NGO responses to the public during crises. His work on political communications and advertising has been quoted at the national, state and local level on broadcast, social and print media. He has spoken extensively in China, Japan
Debbie Cenziper's investigative stories focus on social justice reporting, from affordable housing corruption to breakdowns in child welfare systems. Debbie has spent more than 20 years writing for major daily newspapers, including the Miami Herald and The Washington Post.
Gerry Chiaro is an innovative marketing leader and educator with a focus on teamwork and leadership. Before joining the faculty at Medill, his career focused on learning and mastering brand management marketing, leading marketing teams at marketing technology firms and consulting in his own practice.
Jonathan Copulsky works at the intersection of brand, marketing strategy, content marketing
Susan Mango Curtis is an educator, designer
Kelly Cutler has more than 20 years of experience with digital marketing and digital media. Her work focuses on the areas of search marketing, social media marketing, programmatic, retargeting and digital analytics and measurement. She works in both theory and practice.
Tim Franklin is leading the Medill Local News Initiative, a research
Judy Franks' research and expertise centers on macro changes in the media landscape and the implications for marketing. Her interests are focused upon transmedia storytelling, network science and the media, and how programmatic media buying will influence the vitality of the media economy. Franks is also interested in media agency structures.
Neil Golden is an active business and marketing leader with a track record of helping organizations strengthen financial and brand performance. His expertise spans the restaurant/food, alcoholic beverage, real estate, active recreation
Rich Gordon launched Medill’s graduate program in new media journalism. He has spent most of his career exploring the areas where journalism and technology intersect. He was an early adopter of desktop analytical tools (such as spreadsheets and databases) to analyze data for journalistic purposes.
Tom Hayden is a lawyer and an expert in law, policy and ethics related to integrated marketing communications. He also focuses on data governance and privacy.
Randy Hlavac focuses on how entrepreneurs and businesses can use social and community systems to build market share and build stronger relationships with their high-value consumers. He also researches strategies for building business and executive personas that build followers and engage key influencers.
Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. Her research investigates topics in social media, market creation, language, and digital satisfaction. Humphreys is the author of "Social Media: Enduring Principles," and she is the creator of the Digital Satisfaction Index (DSI).
Emily Ko's research interests span online marketing and user-generated contents (structured and unstructured), as well as applications of machine learning and econometric methods. Ko is mainly focusing on content features from user-generated content (UGC), addressing the important role of semanticity in UGC to empower marketing practitioners and businesses.
Candy Lee's work on leadership and the effects of voice in technology are showcased in her research. She also does work on customer retention through loyalty, membership, pricing, display, management, attrition consideration, acquisition
Mi Hyun Lee's research focuses on new technology channels (such as mobile channels) and their impact on consumer behavior in various contexts. She is interested in empirical modeling (e.g. statistical and econometric modeling) and marketing analytics.
Edward Malthouse's research centers on customer engagement and experiences; digital, social and mobile media; content marketing; customer reviews and digital platforms. He is also an expert on big data analytics, including customer relationship management, lifetime value models, predictive analytics, unsupervised learning, recommendation systems, and causal inferences.
Frank Mulhern does research on media economics and technology and its impact on brand communications. His work connects technology to customer data and marketing analytics; particularly with respect to retailing and e-commerce marketing.
Abe Peck has worked in magazines for 40 years as a writer/editor (Rolling Stone, Outside, etc.), an author, a consultant and as Medill's director of B2B communication. The author of “Uncovering the Sixties: the Life and Times of the Underground Press,” he curated Medill's recent series on Media and the 1968 Democratic Convention.
Vijay Viswanathan's research focuses on how brands and consumers engage each other in the digital marketplace. He uses quantitative and qualitative techniques to understand and optimize the social and economic impact of various marketing actions and programs. His work has implications for brand management, media allocation, and loyalty/referral programs.
Michelle Weinberger’s research centers on socio-cultural aspects of consumption. She studies how people use consumption to create and span symbolic boundaries. She analyzes this through collective rituals where consumption plays a central role (e.g. gift giving and community festivals) as well as social class differences in consumption. Her most recent work centers on
Yu Xu's areas of specialization lie in the intersection of organizational communication, networks, technology, strategy and computational social science. His current research investigates ecological and evolutionary foundations of behavioral and network change, especially in the context of digitally mediated communities.
