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Martin Block

Martin P. Block

Professor
Phone: 847-491-5298 | Email: mp-block@northwestern.edu

Martin Block is an expert in marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing. He formerly consulted and conducted research for the cable television industry, and has served as an expert witness in cases involving marketing communication issues.

Clarke Caywood

Clarke Caywood

Professor
Phone: 847-372-0462 | Email: c-caywood@northwestern.edu

Clarke L. Caywood has written extensively on corporate, government and NGO responses to the public during crises. His work on political communications and advertising has been quoted at the national, state and local level on broadcast, social and print media. He has spoken extensively in China, Japan and other countries.

Debbie Cenziper

Debbie Cenziper

Associate Professor and Director of Investigative Reporting
Email: debbie.cenziper@northwestern.edu

Debbie Cenziper's investigative stories focus on social justice reporting, from affordable housing corruption to breakdowns in child welfare systems. Debbie has spent more than 20 years writing for major daily newspapers, including the Miami Herald and The Washington Post.

Gerry Chiaro

Gerry Chiaro

Lecturer and Director of IMC Immersion Quarter
Phone: 312-543-4829 | Email: g-chiaro@northwestern.edu

Gerry Chiaro is an innovative marketing leader and educator with a focus on teamwork and leadership. Before joining the faculty at Medill, his career focused on learning and mastering brand management marketing, leading marketing teams at marketing technology firms and consulting in his own practice.

Tom Collinger

Tom Collinger

Associate Professor and Executive Director of Medill IMC Spiegel Digital & Database Research Center
Phone: 847-467-3433 | Email: t-collinger@northwestern.edu

Tom Collinger specializes in understanding the financial impact of the new ways customers engage with enterprises. He is executive director of the Spiegel Research Center, which focuses on proving what types of engagement drive value. This is done through deep data analysis of engagement and transaction behaviors that supportive company partners share with SRC.

Jonathan Copulsky

Jonathan Copulsky

Lecturer
Phone: 847-467-1790 | Email: jonathan.copulsky@northwestern.edu

Jonathan Copulsky works at the intersection of brand, marketing strategy, content marketing and marketing technology. He authored the critically acclaimed book "Brand Resilience," a book on brand risk management primer and digital disruption. His current research focuses on digital assistants (such as Alexa).

Susan Curtis

Susan Mango Curtis

Associate Professor
Phone: 847-467-2999 | Email: mangocurtis@northwestern.edu

Susan Mango Curtis is an educator, designer and consultant. She specializes in visual storytelling and digital publishing. Formerly, she was the assistant managing editor for the Akron (Ohio) Beacon Journal, where she was part of the team that won the Pulitzer Prize gold medal.

Kelly Cutler

Kelly Cutler

Lecturer and Director of Part-Time and Online IMC Programs
Phone: 847-467-2371 | Email: kelly.cutler@northwestern.edu

Kelly Cutler has more than 20 years of experience with digital marketing and digital media. Her work focuses on the areas of search marketing, social media marketing, programmatic, retargeting and digital analytics and measurement. She works in both theory and practice.

Tim Franklin

Tim Franklin

Senior Associate Dean and Professor
Phone: 847-467-1651 | Email: timothy.franklin@northwestern.edu

Tim Franklin is leading the Medill Local News Initiative, a research and development project aimed at better understanding the behaviors of digital audiences and finding new approaches to sustainable local news business models.

Judy Franks

Judy Ungar Franks

Lecturer
Phone: 847-467-2065 | Email: judy-franks@northwestern.edu

Judy Franks's research and expertise centers on macro changes in the media landscape and the implications for marketing. Her interests are focused upon transmedia storytelling, network science and the media, and how programmatic media buying will influence the vitality of the media economy. Franks is also interested in media agency structures.

Rich Gordon

Rich Gordon

Professor and Director of Digital Innovation
Phone: 847-467-5968 | Email: richgor@northwestern.edu

Rich Gordon launched Medill’s graduate program in new media journalism. He has spent most of his career exploring the areas where journalism and technology intersect. He was an early adopter of desktop analytical tools (such as spreadsheets and databases) to analyze data for journalistic purposes.

Greg Green
Randy Hlavac

Randy Hlavac

Lecturer
Phone: 630-328-9550 | Email: r-hlavac@northwestern.edu

Randy Hlavac focuses on how entrepreneurs and businesses can use social and community systems to build market share and build stronger relationships with their high-value consumers. He also researches strategies for building business and executive personas that build followers and engage key influencers.

Ashlee Humphreys

Ashlee Humphreys

Associate Professor
Phone: 847-467-1820 | Email: a-humphreys@northwestern.edu

Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. Her research investigates topics in social media, market creation, language, and digital satisfaction. Humphreys is the author of "Social Media: Enduring Principles," and she is the creator of the Digital Satisfaction Index (DSI).

Emily Ko

Emily Ko

Assistant Professor
Phone: 847-491-8049 | Email: eunhee.ko@northwestern.edu

Emily Ko's research interests span online marketing and user-generated contents (structured and unstructured), as well as applications of machine learning and econometric methods. Ko is mainly focusing on content features from user-generated content (UGC), addressing the important role of semanticity in UGC to empower marketing practitioners and businesses.

Jim Lecinski

Jim Lecinski

Associate Professor
Phone: 847-467-3547 | Email: JimLecinski@northwestern.edu

Jim Lecinski's industry experience has centered counseling leading marketers on how to adapt their business to win in today's new, digital world by developing cutting-edge marketing strategies. He is fluent in digital, traditional and direct marketing and the application of AI and machine learning to market.

Candy Lee

Candy Lee

Professor
Phone: 847-491-2065 | Email: candy.lee@northwestern.edu

Candy Lee's work on leadership and the effects of voice in technology are showcased in her research. She also does work on customer retention through loyalty, membership, pricing, display, management, attrition consideration, acquisition and growth strategy. Her focus on sport marketing involves diverse arenas from fandom to sponsorship.

Edward Malthouse

Edward C. Malthouse

Erastus Otis Haven Professor and Research Director of Spiegel Research Center
Phone: 847-467-3376 | Email: ecm@northwestern.edu

Edward Malthouse's research centers on customer engagement and experiences; digital, social and mobile media; content marketing; customer reviews and digital platforms. He is also an expert on big data analytics, including customer relationship management, lifetime value models, predictive analytics, unsupervised learning, recommendation systems, and causal inferences.

Rachel Mersey

Rachel Davis Mersey

Associate Dean of Research and Professor
Phone: 847-491-2196 | Email: rdmersey@northwestern.edu

Rachel Davis Mersey's research focuses on the motivations behind and behaviors associated with media use. She specializes in how people engage with media products, and how media organizations may thoughtfully respond. Her work attends to traditional print and broadcast channels, and also digital and social platforms, AR and VR, and new storytelling approaches.

Frank Mulhern

Frank J. Mulhern

Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Executive Director of Academic Programs in San Francisco
Phone: 847-491-5877 | Email: fjm274@northwestern.edu

Frank Mulhern does research on media economics and technology and its impact on brand communications. His work connects technology to customer data and marketing analytics; particularly with respect to retailing and e-commerce marketing.

Abe Peck

Abe Peck

Professor Emeritus-in-Service, Director of Business to Business Communications, Senior Director of Media Management Center
Phone: 805-681-1102 | Email: a-peck@northwestern.edu

Abe Peck has worked in magazines for 40 years as a writer/editor (Rolling Stone, Outside, etc.), an author, a consultant and as Medill's director of B2B communication. The author of “Uncovering the Sixties: the Life and Times of the Underground Press,” he curated Medill's recent series on Media and the 1968 Democratic Convention.

Don Schultz

Don E. Schultz

Professor Emeritus
Email: dschultz@northwestern.edu

Don Schultz's current research centers on marketing communication (i.e. changes, adaptations) innovations and other factors that can, and will, radically change the entire marketplace in the way buyers and sellers organize, compete, cooperate and communicate with each other going forward.

Vijay Viswanathan

Vijay Viswanathan

Associate Dean of IMC and Associate Professor
Phone: 847-467-0869 | Email: vijay-viswanathan@northwestern.edu

Vijay Viswanathan's research focuses on how brands and consumers engage each other in the digital marketplace. He uses quantitative and qualitative techniques to understand and optimize the social and economic impact of various marketing actions and programs. His work has implications for brand management, media allocation, and loyalty/referral programs.

Michelle Weinberger

Michelle F. Weinberger

Associate Professor
Phone: 847-491-8907 | Email: m-weinberger@northwestern.edu

Michelle Weinberger’s research centers on socio-cultural aspects of consumption. She studies how people use consumption to create and span symbolic boundaries. She analyzes this through collective rituals where consumption plays a central role (e.g. gift giving and community festivals) as well as social class differences in consumption. Her most recent work centers on consumer (aka crowd) funded businesses.

Yu Xu

Yu Xu

Assistant Professor
Phone: 847-491-2200 | Email: yu.xu@northwestern.edu

Yu Xu's areas of specialization lie in the intersection of organizational communication, networks, technology, strategy and computational social science. His current research investigates ecological and evolutionary foundations of behavioral and network change, especially in the context of digitally mediated communities.

Owen Youngman

Owen Youngman

Knight Professor of Digital Media Strategy
Phone: 847-467-6759 | Email: o-youngman@northwestern.edu

Owen Youngman's research focuses on the intersection of technology with media and culture, and the impact on journalistic practice and media business models of discontinuous change in all of those sectors. He speaks on innovation, given his long experience launching print and digital products at the Chicago Tribune.

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