Martin Block is an expert in marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing. He formerly consulted and conducted research for the cable television industry, and has served as an expert witness in cases involving marketing communication issues.
Chris Cahill's experience and perspective
Clarke L. Caywood has written extensively on corporate, government and NGO responses to the public during crises. His work on political communications and advertising has been quoted at the national, state and local level on broadcast, social and print media. He has spoken extensively in China, Japan
Gerry Chiaro is an innovative marketing leader and educator with a focus on teamwork and leadership. Before joining the faculty at Medill, his career focused on learning and mastering brand management marketing, leading marketing teams at marketing technology firms and consulting in his own practice.
Tom Collinger specializes in understanding the financial impact of the new ways customers engage with enterprises. He is executive director of the Spiegel Research Center, which focuses on proving what types of engagement drive value. This is done through deep data analysis of engagement and transaction behaviors that supportive company partners share with SRC.
Jonathan Copulsky works at the intersection of brand, marketing strategy, content marketing
Susan Mango Curtis is an educator, designer
Tim Franklin is leading the Medill Local News Initiative, a research
Judy Franks's research and expertise centers on macro changes in the media landscape and the implications for marketing. Her interests are focused upon transmedia storytelling, network science and the media, and how programmatic media buying will influence the vitality of the media economy. Franks is also interested in media agency structures.
Neil Golden is an active business and marketing leader with a track record of helping organizations strengthen financial and brand performance. His expertise spans the restaurant/food, alcoholic beverage, real estate, active recreation
Rich Gordon launched Medill’s graduate program in new media journalism. He has spent most of his career exploring the areas where journalism and technology intersect. He was an early adopter of desktop analytical tools (such as spreadsheets and databases) to analyze data for journalistic purposes.
Tom Hayden is a lawyer and an expert in law, policy and ethics related to integrated marketing communications. He also focuses on data governance and privacy.
Randy Hlavac focuses on how entrepreneurs and businesses can use social and community systems to build market share and build stronger relationships with their high-value consumers. He also researches strategies for building business and executive personas that build followers and engage key influencers.
Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. Her research investigates topics in social media, market creation, language, and digital satisfaction. Humphreys is the author of "Social Media: Enduring Principles," and she is the creator of the Digital Satisfaction Index (DSI).
Marty Kohr researches, lectures and conducts seminars on how people can be more creative and develop more effective ideas. Being creative is not just the job of the creative department. The success of any communication, any campaign, any brand, any company or community depends on smarter, more impactful thinking from everyone involved.
Jim Lecinski's industry experience has centered counseling leading marketers on how to adapt their business to win in today's new, digital world by developing cutting-edge marketing strategies. He is fluent in digital, traditional and direct marketing and the application of AI and machine learning to market.
Candy Lee's work on leadership and the effects of voice in technology are showcased in her research. She also does work on customer retention through loyalty, membership, pricing, display, management, attrition consideration, acquisition
Mi Hyun Lee's research focuses on new technology channels (such as mobile channels) and their impact on consumer behavior in various contexts. She is interested in empirical modeling (e.g. statistical and econometric modeling) and marketing analytics.
Edward Malthouse's research centers on customer engagement and experiences; digital, social and mobile media; content marketing; customer reviews and digital platforms. He is also an expert on big data analytics, including customer relationship management, lifetime value models, predictive analytics, unsupervised learning, recommendation systems, and causal inferences.
Rachel Davis Mersey's research focuses on the motivations behind and behaviors associated with media use. She specializes in how people engage with media products, and how media organizations may thoughtfully respond. Her work attends to traditional print and broadcast channels, and also digital and social platforms, AR and VR, and new storytelling approaches.
Frank Mulhern does research on media economics and technology and its impact on brand communications. His work connects technology to customer data and marketing analytics; particularly with respect to retailing and e-commerce marketing.
Abe Peck has worked in magazines for 40 years as a writer/editor (Rolling Stone, Outside, etc.), an author, a consultant and as Medill's director of B2B communication. The author of “Uncovering the Sixties: the Life and Times of the Underground Press,” he curated Medill's recent series on Media and the 1968 Democratic Convention.
Don Schultz's current research centers on marketing communication (i.e. changes, adaptations) innovations and other factors that can, and will, radically change the entire marketplace in the way buyers and sellers organize, compete, cooperate and communicate with each other going forward.
Vijay Viswanathan's research focuses on how brands and consumers engage each other in the digital marketplace. He uses quantitative and qualitative techniques to understand and optimize the social and economic impact of various marketing actions and programs. His work has implications for brand management, media allocation, and loyalty/referral programs.
Michelle Weinberger’s research centers on socio-cultural aspects of consumption. She studies how people use consumption to create and span symbolic boundaries. She analyzes this through collective rituals where consumption plays a central role (e.g. gift giving and community festivals) as well as social class differences in consumption. Her most recent work centers on
Owen Youngman's research focuses on the intersection of technology with media and culture, and the impact on journalistic practice and media business models of discontinuous change in all of those sectors. He speaks on innovation, given his long experience launching print and digital products at the Chicago Tribune.
