Medill School of Journalism, Media, Integrated Marketing Communications

The IMC Full-Time program is tailored to launch your career in the marketing communications field with an intensive, five-quarter program that features opportunities to work with top companies and gain real-world work experience.

The IMC Part-Time program serves working professionals living in or around Chicago and allows them to advance their careers by tapping into the deep expertise of our faculty. Students gain access to a network of other high-caliber marketing professionals in the Chicago area.

The IMC Online program serves working professionals around the world allows them to advance their careers by tapping into the deep expertise of our faculty and our network of alumni and other high-caliber IMC professionals.

The five-course certificate program features core courses in consumer insight, research and IMC strategy as well as a variety of electives that enable Northwestern undergraduates to enhance their majors with a specialization in IMC.

Davenport is the founder and Principal of Oleander, LLC. Formerly, he led marketing and brand strategy for Starbucks and was responsible for product development, consumer insights and innovation.

Nomura leads a team focused on quick serve restaurants clients, helping these organizations with digital advertising, data and insights, and innovation.

Cheng leads product market fit, positioning and go-to-market strategy to help bring internet to countries.

Lee oversees Samsung's global brands and strategic marketing communications.

Greenfield leads a global performance marketing agency network that serves leading brands across 30+ markets.

Costa leads For Eyes, which is part of GrandVision, a global leader in optical retail with more than 7,000 stores worldwide--120 of which are in the U.S.