Medill School of Journalism, Media, Integrated Marketing Communications

The IMC Full-Time program is tailored to launch your career in the marketing communications field with an intensive, five-quarter program that features opportunities to work with top companies and gain real-world work experience.

The IMC Professional program helps working professionals advance their careers with flexible courses that can be taken entirely online, in the evening in downtown Chicago, or a combination. Students gain access to a network of high-caliber marketing professionals.

The five-course certificate program features core courses in consumer insight, research and IMC strategy as well as a variety of electives that enable Northwestern undergraduates to enhance their majors with a specialization in IMC.

Davenport is the founder and Principal of Oleander, LLC. Formerly, he led marketing and brand strategy for Starbucks and was responsible for product development, consumer insights and innovation.

Nomura leads a team focused on quick serve restaurants clients, helping these organizations with digital advertising, data and insights, and innovation.

Cheng leads product market fit, positioning and go-to-market strategy to help bring internet to countries.

Lee oversees Samsung's global brands and strategic marketing communications.

Greenfield leads a global performance marketing agency network that serves leading brands across 30+ markets.

Prior to his current position, Costa has worked as the North American CEO for Grand Vision and as a vice president for marketing at Burger King.