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Integrated Marketing Communications

The future belongs to those who understand the art and science of marketing communications.

And that's what you will learn at Medill IMC. You’ll create innovative marketing communications strategies and engage consumers in the digital age by working collaboratively with global companies, faculty and your peers. Our graduate and undergraduate programs will teach you the IMC “way of thinking” that focuses on understanding consumers and balances qualitative and quantitative data to build strong brands. Medill IMC will help set you apart from others in the industry and prepare you for the future.

Our programs

IMC Full-Time master's program
Evanston campus

The IMC Full-Time program is tailored to launch your career in the marketing communications field with an intensive, five-quarter program that features opportunities to work with top companies and gain real-world work experience.

Learn about the IMC Full-Time program
IMC Professional master's program
Online and Downtown Chicago campus

The IMC Professional program helps working professionals advance their careers with flexible courses that can be taken entirely online, in the evening in downtown Chicago, or a combination. Students gain access to a network of high-caliber marketing professionals.

Learn about the IMC Professional program
IMC Certificate
For Northwestern undergraduates

The five-course certificate program features core courses in consumer insight, research and IMC strategy as well as a variety of electives that enable Northwestern undergraduates to enhance their majors with a specialization in IMC.

Learn about the IMC Certificate program

Our alumni

Terry Davenport (MSA82)
Founder and Principal of Oleander, LLC

Davenport is the founder and Principal of Oleander, LLC. Formerly, he led marketing and brand strategy for Starbucks and was responsible for product development, consumer insights and innovation.

Meet more IMC alumni
Kristen Nomura (IMC03)
Head of Industry, Restaurants at Google

Nomura leads a team focused on quick serve restaurants clients, helping these organizations with digital advertising, data and insights, and innovation.

Meet more IMC alumni
Anya Cheng (IMC08)
Express Wi-Fi Lead, Product Marketing, Technology and Innovation, Connectivity at Facebook

Cheng leads product market fit, positioning and go-to-market strategy to help bring internet to countries.

Meet more IMC alumni
Younghee Lee (MSA90)
Chief Marketing Officer at Samsung Electronics

Lee oversees Samsung's global brands and strategic marketing communications.

Read more about Lee
Craig Greenfield (IMC00)
Chief Operating Officer at Performics Worldwide

Greenfield leads a global performance marketing agency network that serves leading brands across 30+ markets.

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Jose Costa (IMC04)
Chief Development Officer at Bojangles' Restaurants, Inc.

Prior to his current position, Costa has worked as the North American CEO for Grand Vision and as a vice president for marketing at Burger King. 

Meet more IMC alumni