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Full-Time Master of Science in Integrated Marketing Communications

Medill’s prestigious IMC Full-Time program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age. IMC students benefit from the reputation of Northwestern, a top-10 university. Medill’s Master of Science in Integrated Marketing Communications degree is a STEM-designated program.

What is IMC?

Integrated marketing communications (IMC) is a strategic, innovative approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop strategic communications and content that build and maintain strong brands. Grounded in advertising, public relations and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.

Launch your career 

The IMC Full-Time degree combines classroom learning with real-world marketing communications experiences and domestic and global travel opportunities. The program is designed to help launch your career in marketing and strategic communications by giving you a high-quality foundation in the principles of IMC and applied training while connecting you with industry professionals.

Quick facts

Length 15 months starts in September. Location Evanston. Average Age 23. # Students 98.

Explore class profile

Choose Course Sequences That Interest You

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Consumer Insights and Analytics

Hone your qualitative and quantitative skills to understand customers and analyze complex big data sets of consumer behaviors.

Learn more about the Consumer Insights and Analytics sequence
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Brand Strategy

In Brand Strategy courses, you identify strategic brand opportunities and use consumer insights to measure brand awareness and equity, lead business decisions and shape perceptions.

Learn more about the Brand Strategy sequence

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Strategic Communications

Through the Strategic Communications sequence, you learn to deliver messages across platforms and audiences, all while integrating public relations and corporate social responsibility.

Learn more about the Strategic Communications sequence

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Media

Learn to implement integrated marketing communications in an evolved media world and engage with consumers through paid, owned and earned media channels.

Learn more about the Media sequence

Gain Real-World Experience

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As part of the curriculum, you'll work with a team of IMC students at a top company for 10 weeks during Immersion Quarter. You will tackle a company’s current marketing communications challenges and provide solutions that make a lasting difference.

Learn more about Immersion Quarter

Travel globally to learn about IMC

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Asia

Travel to Asia to gain deep, contextual knowledge of marketing communications in the emerging and quickly evolving Asian marketplace.

Learn more about the Global Perspectives course
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London

Take an IMC course in London to learn about leadership and global branding.

Learn more about the Leadership and Global Branding course
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Chile

The Medill IMC International Enterprise Innovation course takes place in Chile. Students learn how large, legacy organizations innovate around the world in today's marketing communications landscape.

Learn more about the global innovation Chile course
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Paris

Spend your final quarter completing communications and luxury branding courses in the heart of Paris at Sciences Po, a highly ranked international university.

Learn more about courses at Sciences Po

Experience innovation in San Francisco

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Spend a quarter at Northwestern's San Francisco campus experiencing the convergence of marketing communications with technology and the key roles data and analytics play in brand communications.

Learn more about Northwestern's San Francisco campus

Connect with a powerful alumni network

Mike McGrew (IMC97)

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EVP, Chief Communications and CSR Officer
Constellation Brands

McGrew oversees the company’s communications efforts, including internal and external global communications, brand public relations, corporate branding and reputation, investor relations and Corporate Social Responsibility.

Meet more IMC alumni

Younghee Lee (MSA90)

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Chief Marketing Officer
Samsung Electronics

Lee oversees Samsung's global brands and strategic marketing communications.

Read more about Lee

Akash Pathak (IMC06)

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Associate Vice President, Marketing
Humana

At Humana, Pathak is the Associate Vice President of Marketing.

Read more about Pathak

Envision your future career

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After graduating, students work in a variety of marketing and strategic communications roles for corporations, agencies, non-profits, research companies and more.

See job outcomes of recent graduates

Start your Medill journey

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Application deadline

The admissions application to start the Integrated Marketing Communications Full-Time master's program in fall 2022 is now open.

Visit our application requirements page to learn about the items that are needed when you apply.

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