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Students pose for a photo at Google

Global Perspectives - Asia

10-day course

Medill’s priority is always the health and safety of our students so we may make adjustments to planned travel based on guidance from Northwestern’s Office of Global Safety and Security.

IMC Professional students can take the Global Perspectives course, which includes a 10-day, intensive business and research trip to Asia. Through this experience, you gain deep, contextual knowledge of marketing communications in the emerging and quickly evolving Asian marketplace and apply what you’ve learned through their coursework in a global context.

An IMC student tries on a virtual reality headset

In addition to visiting cultural sites like the Great Wall of China and the Forbidden City, IMC students visit companies to learn about IMC in Asia.

Charlene Lu (IMC19)
"I want to further my learning in AI and data analyzing to help me find more insights in my future career. The IMC Asia course was unique because it gave me a broader and wiser perspective on the Asia market."Charlene Lu (IMC19)

Data Analyst, Pintas & Mullins Law Firm

The course has two main components:

Pre-trip classes and readings

You learn about the Asian marketplace and cultural and economic backgrounds of the cities you will visit.

Cultural and business immersion

You travel to Asia and meet with IMC professionals and key decision-makers from leading companies to discover a range of perspectives on the use of IMC in all types of businesses. You meet and network with Medill alumni who live and work in the cities you visit.

In 2019, students in the Global Perspectives course traveled to Singapore to meet with leading companies and marketing communications professionals. The locations change each year and span the entire Asian continent.

Jenny Riley (IMC19)
"I work for a nonprofit and as we look to expand our presence, I use the skills from Global Perspectives to set innovative marketing strategies for different environments. I’m reminded that we have to shift the conversation and make sure that we address all customer needs and differences."Jenny Riley (IMC19)

National Marketing Director, Energy Solutions, APTIM