Jeffrey GoodSmith (IMC17)

Content marketing strategist, Clique Studios, LLC

How did the IMC program help you get where you are today in your career?
It provided me the real-world experience and skill sets to help me enter a new, exciting and engaging workforce. The Medill IMC program helped me think creatively about consumer-centric marketing, while instilling teamwork, critical thinking and data analysis skills that I previously lacked.

What was one of your favorite parts of your IMC experience?
Definitely the people: You really become close to your classmates through classwork and extracurricular activities. Not only do they turn into great networking connections for your career, but they become your friends as well.