Carlos Zepeda

Carlos Zepeda (IMC98) has been a member of the Medill Hall of Achievement since 2024.

Zepeda is senior vice president, Consumer Connections, Insights and Strategy for Moet Hennessy USA. He joined Moet Hennessy as vice president for Belvedere Vodka in 2014, and subsequently held some strategy and transformation roles both in marketing and enterprise-wide focused embedding the 2030 Strategy for the US market. 

Prior to Moet Hennessy, he was vice president of Marketing for Havaianas, leading the expansion of this Brazilian brand in the US. He previously held several marketing roles at PepsiCo over a span of 10 years where he led marketing for Diet Pepsi, Starbucks Frappuccino Ready-to-Drink, and customer marketing for the Foodservice division. He served as chair of Adelante, PepsiCo’s LatinX employee resource group in the US. 

Earlier in his career, Zepeda held consulting positions at Ernst & Young’s Customer Connections practice and at Peppers and Rogers Group. 

Zepeda is co-chair for ANA’s Educational Foundation Talent Forward Committee and an advisory board member of Fashion Institute of Technology’s global marketing program.