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Don E. Schultz

Don E. Schultz was inducted into the Medill Hall of Achievement in 2019.

Often called the father of Integrated Marketing Communications, Schultz was professor emeritus-in-service of integrated marketing communications at Medill and president of Agora, Inc., a global marketing, communication and branding consulting firm. He joined Medill in 1977 and has served as department chair and associate dean. Schultz played a crucial role in creating the IMC master’s degree at Medill more than 25 years ago.

He was the author/co-author of 28 books and more than 150 trade, academic and professional articles. He was the founding editor of the Journal of Direct Marketing and the associate editor of the Journal of Marketing Communications. 

Schultz was the recipient of Northwestern University’s Distinguished Faculty Achievement Award in 2010, Direct Marketing News’ Emerson Award in 2012, the Marketing Management Association Marketing Innovator Award in 2013 and the American Academy of Advertising Ivan Preston Outstanding Contributions to Research Award in 2014.

Schultz received a bachelor of business administration from the University of Oklahoma as well as a master of arts and doctorate in psychology from Michigan State University.

Schultz died in 2020.