Melissa Grady Dias

Melissa Grady Dias (IMC98) was inducted into Medill’s Hall of Achievement in 2022.

Grady Dias was appointed global chief marketing officer of Cadillac in September 2019. As CMO, Grady Dias leads strategic marketing for the Cadillac brand around the world. Recently, Grady Dias was recognized by Forbes as one of “The 50 Most Influential CMOs in the World.” Prior to joining Cadillac, she was senior vice president of performance marketing, digital and e-commerce of Jackson Hewitt, where she was responsible for all demand driving activities including television and jacksonhewitt.com as well as the implementation of a hyper-local digital media program across several thousand locations. Before Jackson Hewitt, Grady Dias led digital acquisition on the global marketing team at MetLife where she led digital strategy for the U.S. market and acquisition programs for several lines of business, resulting in large year-over-year growth, and managed metrics plans and insights across all key global markets. Prior to MetLife, Grady Dias led the global analytics, e-commerce marketing, and CRM teams at Motorola.