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Susan K. Jones

Susan K. Jones (BSJ71, MSJ72) is a member of the Medill Hall of Achievement.

Jones is a tenured, full professor of marketing at Ferris State University. She joined the College of Business at Ferris State University in 1990 to teach advertising classes and to serve as the marketing department’s expert in direct marketing. Since then she has broadened her teaching and research interests to include e-commerce marketing. Jones was a pioneer in online teaching, offering the world’s first online direct marketing class beginning in January 1998.

She also is the author, co-author or editor of 25 other books.

Jones joined Ferris State in the fall of 1990 and The Callahan Group in 1998. Jones has taught courses for DePaul University’s marketing certificate and MBA programs, the University of Michigan executive education program, and Medill’s IMC program.

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