Tariq Hassan

Tariq Hassan (IMC94) was inducted into Medill’s Hall of Achievement in 2022.

As chief marketing and digital customer experience officer, Hassan leads all marketing efforts—including digital, media, CRM, brand content and engagement, consumer insights, and menu strategy—to create holistic, compelling brand experiences for customers of the 13,500+ McDonald’s restaurants in the U.S. His team leverages iconic brand and digital capabilities to ensure McDonald’s continues to deliver powerful experiences that create authentic connections with customers. Prior to joining McDonald’s, Hassan spent more than 20 years in global marketing, communications, innovation, and insights with premier brands. He began his career in advertising and founded the largest ad agency startup in U.S. history. He then held marketing and brand leadership roles with HP, Omnicom Group, and Bank of America before joining Petco as Chief Marketing Officer. There, he was recognized with the Adweek Brand Genius Award, the marketing and branding world’s consummate honor, for his bold thinking and imaginative approach. His leadership in repositioning the company from a pet supply store to a category-defining lifestyle pet brand was instrumental in Petco’s successful IPO in 2021.