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Tom Duncan

Tom Duncan (BSJ62, MSJ63) is a member of the Medill Hall of Achievement.

Duncan is the author of “The Principles of Advertising and IMC,” and founded the Integrated Marketing Communication (IMC) graduate program at the University of Colorado in 1993. Duncan spent 15 years in the industry, working on both the agency and client sides of marketing communication.

Duncan began at Leo Burnett worldwide headquarters in account management where he worked for clients such as Procter & Gamble, KFC, and Union Carbide. On the client side, he was the manager of marketing services for Peter Eckrich & Sons and was vice president of marketing for new products at Jeno's, Inc.