Carolyn Tang Kmet

Carolyn Tang Kmet (MSJ96) is an associate professor of integrated marketing communications at Medill. Her research interests include leveraging geospatial information platforms to connect local needs with local resources. 

Tang Kmet’s efforts helped alleviate the personal protective equipment shortage for health care entities during the COVID-19 pandemic, and provided a prototype by which impoverished communities could independently maximize resources. Prior to this role, she was the CMO with All Inclusive Marketing, a full-service e-commerce agency that provides analytics, marketing and site optimization services for clients such as Southwest Vacations, Julep, and Fire Mountain Gems. Tang Kmet was also the director of affiliate marketing for Groupon, where she helped shape global affiliate marketing strategy. 

Tang Kmet joined Medill from the Quinlan School of Business at Loyola University Chicago, where she taught courses in both marketing and information systems.