Carolyn Tang Kmet

Carolyn Tang Kmet (MSJ96) is an associate professor of integrated marketing communications at Medill, where she teaches courses in data storytelling, marketing technology, and digital marketing activation. Her research centers on leveraging geospatial information systems (GIS) to measure the socio-economic impact of corporate investment on local communities.

During the COVID-19 pandemic, Tang Kmet played a pivotal role in alleviating the shortage of personal protective equipment for health care entities by connecting local needs with local resources. Her efforts also resulted in the development of a GIS-based prototype that empowered underserved communities to independently optimize and allocate resources.

Prior to joining Medill, Tang Kmet served as chief marketing officer at All Inclusive Marketing, a full-service e-commerce agency that provided analytics, marketing, and site optimization services for clients such as Southwest Vacations, Julep, and Fire Mountain Gems. She also held the role of director of affiliate marketing at Groupon, where she helped shape the company’s global affiliate strategy.

Tang Kmet holds an MBA from Loyola University Chicago, an MSJ from Medill, and a BA from the University of California, Berkeley. She is currently pursuing a PhD in research methodologies at Loyola University Chicago.