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Clarke Caywood

Clarke Caywood


Professor Emeritus

Clarke L. Caywood has been a professor of Integrated Marketing Communications at Medill since 1989. 

Caywood is editor of the first and second editions of the text and professional book: The Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012). He founded and published the Journal of Integrated Marketing Communications for 20 years at Northwestern. He served on the Board of with 33 employees, which distributed for 10 years annually $1.5 billion dollars of aid globally during crises and shortages. He is also active in the PRSA as a senior judge for the Silver Anvil awards as a former co-chair of the committee.

Caywood is a past member of the Board of Trustees of the A.W. Page Society and member since 1994. He has been active for 20 years with the Notre Dame College of Business Communication Seminar Series. His academic memberships include the Association for Education in Journalism and Mass Communications, the PRSA, and the American Academy of Advertising. He has managed an executive education and development company since 1992, training thousands of managers from the U.S., China and Japan. He has published numerous articles in academic journals on the political advertising and books. He most recently published in two books on reputation management in 2015 and 2016. 

Caywood has taught in the business schools of the University of Wisconsin-Madison, and the UW-Whitewater and Marquette University-Milwaukee while earning his joint doctorate. He has served as a visiting scholar and doctoral committee member for the Opus Dei Universities in Spain, Chile and Argentina. He was named a DeTao Scholar of Masters from the DeTao Institute in Shanghai, PRC.

In addition to teaching, his professional experience includes speechwriter and aide to a former governor and former attorney general of Wisconsin. He also managed numerous congressional, senate, state presidential primary campaigns in Wisconsin. He has appeared on Chicago and national television as a political and marketing expert for Chicago ABC-TV. He has also served an on-air development director for WHA-TV public television in Madison, Wisconsin.