David Shell
Adjunct Lecturer
David Shell (IMC96) teaches on IMC topics with a special focus on marketing technology. In addition to teaching for more than 20 years, Shell has had roles as a director and senior executive in several high-profile companies, such as Microsoft, Oracle and United Airlines.
Shell served as the director of Omnichannel Demand Marketing at Rockwell Automation, where he spearheaded a comprehensive global marketing transformation program. He has been at the forefront of integrating advanced technologies like AI into marketing practices, which is evident from his co-founding of Bubo.AI, an AI-based SAAS solution that enhances pricing strategies for distributors.
Shell is a participant in numerous industry conferences and serves on the Board of Trustees at International School of Brussels, leading the marketing communication sub-committee.
Shell served as the director of Omnichannel Demand Marketing at Rockwell Automation, where he spearheaded a comprehensive global marketing transformation program. He has been at the forefront of integrating advanced technologies like AI into marketing practices, which is evident from his co-founding of Bubo.AI, an AI-based SAAS solution that enhances pricing strategies for distributors.
Shell is a participant in numerous industry conferences and serves on the Board of Trustees at International School of Brussels, leading the marketing communication sub-committee.