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Edward Malthouse

Edward C. Malthouse

Erastus Otis Haven Professor and Research Director of Spiegel Research Center

Phone:847-467-3376Office: Fisk 304D

Malthouse is the Erastus Otis Haven Professor and a research fellow at the Media Management Center, a partnership between Medill and Kellogg. He is also the research director of the Medill IMC Spiegel Research Center.

His research interests center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions. Malthouse is also currently the co-editor of “Medill on Media Engagement.” He was the co-editor of the Journal of Interactive Marketing from 2005-2011. His professional experience includes software engineering for AT&T Laboratories, corporate analytics training for Accenture, BNSF, Digitas, Nuoqi and Capital One, and developing segmentations for Cohorts and Financial Cohorts and Motorola.

For more information, view Malthouse's curriculum vitae.