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Jacqueline Babb

Jacqueline Babb

Senior Lecturer and Director of IMC Full-Time Program

Jacqueline Babb is a committed and experienced marketing professional and educator with 20 years of experience. She teaches courses in marketing strategy, IMC strategy and digital marketing.

Babb is a marketing and nonprofit consultant, providing clients with actionable marketing strategies to achieve key performance indicators. She is a national speaker and was featured as a guest professor in HubSpot's social media marketing strategy certification course

Babb believes that students learn by doing. Whether it’s an audit of their own digital footprint, mapping consumer perceptions of fast food restaurants, or earning marketing tech certifications, students are at work in her class. Hands-on instruction solidifies marketing concepts while teaching students how to collaborate and communicate.


BS, Advertising, University of Illinois at Urbana-Champaign
MS, Integrated Marketing Communications, Northwestern University Medill School
Certificate, Business Analytics, Harvard Business School