Jacqueline Babb

Jacqueline Babb is an associate professor and academic director of the full-time IMC program at Northwestern University. She teaches strategy courses in marketing and IMC, and leads a global digital marketing course based in London. Babb serves on the IMC department curriculum committee. She serves on the executive committee of Northwestern’s faculty senate, where she chairs the Educational Affairs Committee. She is a member of Northwestern’s Assessment and Accreditation Council. She is an Academic Leadership Program Fellow, a program through the Big Ten Academic Alliance that prepares academic leadership for an evolving higher education landscape.

Babb is a national speaker and a guest professor in HubSpot's popular social media marketing strategy certification. She recently led a session at the Marketing Prof’s B2B Forum. Babb is a regular contributor to AdWeek, Brandingmag, and PRSA; she has been interviewed by The Washington Post, CNN, Business Insider, Bloomberg, and AdAge about branding and digital marketing. She is a contributing author of a Principles of Marketing textbook for OpenStax, an open educational resource. Her professional background is in the nonprofit sector, and her expertise encompasses nonprofit marketing, purpose-driven brands, consumer trust and brand effectiveness.

Babb earned a bachelor’s degree in Advertising and Communications from the University of Illinois at Urbana-Champaign, a master’s degree in Integrated Marketing Communications from Northwestern University, and a certificate in Business Analytics from Harvard Business School. Babb is a Certified Nonprofit Professional (CNP); certified in HubSpot Inbound Marketing, HubSpot Social Media Strategy, Google Analytics, Hootsuite, and Tableau.