Jacqueline Babb

Jacqueline Babb is a senior lecturer and director of the full-time IMC program. She teaches strategy courses in marketing and IMC. She is a national speaker and a professor in HubSpot's popular social media marketing strategy certification. She is a regular contributor to AdWeek, Brandingmag, and PRSA; she has been interviewed by the Washington Post, CNN, and AdAge about branding and digital marketing. Babb is an author of a Principles of Marketing textbook for OpenStax, an open educational resource. Babb's professional background is in the nonprofit sector, and her expertise lies in nonprofit marketing, purpose-driven brands, consumer trust, and brand effectiveness.
 
Babb believes that students learn through steady and repetitive practice. Students are often at work in her class; putting concepts into action. Hands-on instruction solidifies IMC concepts while teaching students how to collaborate and communicate. Students uncover the "why" and "what else" behind strategy in robust class discussions.