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Jonathan Copulsky

Jonathan Copulsky


Jonathan Copulsky is an innovative marketing leader, growth strategist and thought leader with over 35 years of experience working at the intersection of brand, marketing strategy, content marketing and marketing technology. As a CMO, consultant and board member, Copulsky brings the ability to anticipate customer needs, reposition brands, architect fresh “go-market-solutions,” creatively apply new technologies, streamline customer-facing operations, build strong teams and engage diverse stakeholders to deliver measurable and impactful results.

Thought leadership has been a constant throughout Copulsky's career, with more than 35 bylined articles and interviews with leading business journals, such as The Wall Street Journal, Fortune and Business Week. His critically acclaimed book, "Brand Resilience," a brand risk management primer, was published in 2011. He also co-authored "The Technology Fallacy: How People Are the Real Key to Digital Transformation" in collaboration with MIT Sloan Management Review. Copulsky is a member of the advisory boards of Applied Marketing Analytics and the Medill Spiegel Research Center.

Copulsky has been teaching in the IMC program since January 2015. He teaches classes on branding, marketing innovative solutions and marketing technology.


Copulsky obtained his B.A. from Haverford College and his M.B.A from the Stanford University Graduate School of Business, where he was an Arjay Miller Scholar.

Authored Works

  • "The Technology Fallacy: How People Are the Real Key to Digital Transformation" by Jonathan R. Copulsky, Gerald C. Kane, Anh Nguyen Phillips and Garth R. Andrus (MIT Sloan Management Review, 2019)
  • "Brand Resilience: Managing Risk and Recovery in a High-Speed World" (2011)