Judy Ungar Franks

(She/Her)

Professor

Phone:847-467-2065Email:judy-franks@northwestern.eduOffice: MFC 3-113

Judy Franks' research focuses on the supply of media audience attention that flows into the advertising economy. Franks is also studying how self-serve ad portals are democratizing access for businesses of all sizes. Her book, "Media: From Chaos to Clarity" (2nd Ed) provides history and context for today's digital media world and where it's headed.

Authored Works

"Media: From Chaos to Clarity"
"We Now Know Which Half of Advertising is Wasted," published on HuffPost
"Marketers Beware: You Are Destroying the Most Valuable Media Channel," published on HuffPost

Awards And Honors

For four years, Franks has been named the Top 100 Faculty of Northwestern University by the Northwestern University ASG. Throughout her career, Franks received numerous industry awards such as Effie, CLIO and Vanguard for marketing and media innovation.

Areas of Research

“Binge Viewing: The New Appetite for Television” uncovers new patterns of TV consumption and the impact on television advertising effects
“MPA: Benchmark Social Media Study,” a strategic advisor to the Association of Magazine Media on a comprehensive analysis of magazine readers’ engagement with magazine brands in the social sphere
“In Search of TV Episodes: How Not to Reward Fan Loyalty” published in The Huffington Post