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Julian Runge

Julian Runge

Assistant Professor

Phone:847-467-2459Office: Fisk B8A
Julian Runge serves as assistant professor in the Integrated Marketing Communications program. Runge studies the effects of digital marketing technologies and algorithms in digital media and games. With a background in behavioral economics, he works on problems of high practical relevance in digital marketing. To date, his research has been published in leading marketing and information systems journals such as Information Systems Research or Marketing Letters. His paper on “Price Promotions and ‘Freemium’ App Monetization” won the 2022 best paper award of the journal Quantitative Marketing and Economics.