Kelly Cutler

Kelly Cutler brings together industry experience and academic theory in her role as Associate Professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications. In addition to her teaching, Cutler enjoys serving as Associate Director of Research at the Spiegel Research Center, focusing on AI integration in Digital Marketing.

Cutler's unique expertise makes her a dynamic educator and mentor. She began her career at renowned tech companies, including Cars.com and AOL culminating in an entrepreneurial journey which includes several successful ventures. Her extensive industry background uniquely positions her to bridge the gap between theory and practice, preparing students to excel in the ever-evolving world of digital marketing. As an entrepreneur, Cutler has navigated the complexities of the digital landscape, developing innovative strategies and solutions that drive success for businesses in the 21st century. Her entrepreneurial spirit infuses her teaching with practical insights combined with academic frameworks and best practices.

Cutler’s research interests encompass a broad spectrum of topics within digital marketing and AI integration, including a recent case study, Future Proof Marketing: Informatica’s AI Integration for B2B. Her commitment to staying at the forefront of industry developments ensures that her students receive cutting-edge knowledge and guidance in their academic journey. Her pivotal book, Search Marketing: A Strategic Approach to SEO and SEM, explores the significant role of Search Marketing in the Digital Marketing ecosystem. 

In addition to her academic and professional pursuits, Cutler is dedicated to fostering a collaborative and inclusive learning environment, where diverse perspectives are valued, and creativity is nurtured. Her passion for empowering the next generation of digital marketing professionals is evident in her engaging teaching style and commitment to student success.

Cutler holds a Master of Science degree from Northwestern University and a Certificate in Entrepreneurship from the University of Chicago. Her academic contributions, combined with her industry insights, make her an asset to the Medill faculty. When she is not teaching or optimizing websites, she enjoys traveling with her family.