Mi Hyun Lee

Mi Hyun Lee joined the IMC faculty as an assistant professor in 2018. She received her Ph.D.’s in Marketing from the W. P. Carey School of Business at Arizona State University and Statistics from the College of Science at Virginia Tech. She is interested in studying consumer response to digital and mobile platforms, advertising, and media using econometric and statistical models. Her research has been published in premier journals, such as Information Systems Research, Journal of Advertising, International Journal of Advertising, and New Media & Society. Lee also worked as a senior research fellow at the Samsung Research Institute of Finance in Seoul, South Korea. A list of her publications is available at https://scholar.google.com/citations?user=C1AmjUQAAAAJ&hl=en.