Risa Duesing

Risa Duesing is an adjunct lecturer at Northwestern University’s Medill Integrated Marketing Communications (IMC) Professional master’s program.

Duesing is an accomplished executive with 25 years of experience in consumer & shopper insights, analytics, consumer experience, innovation and strategy development in the consumer product goods industry. She brings a unique blend of analytic capabilities paired with keen business sense and an ability to simplify the complex; Her talent is in deeply understanding consumers and developing winning brand and portfolio strategies. Likewise, Duesing’s coursework is focused on enabling an understanding of how to collect, analyze, and use consumer data, derive meaningful insights, and influence stakeholders to drive business strategy.

Duesing is currently Vice President and Global Head of Consumer Insights, Analytics, and Brand Growth at The Kraft Heinz Company. Prior to joining Kraft Heinz, she held a variety of roles at Tyson Foods, Kraft Foods, Merisant Worldwide, and IRI (now Circana). Duesing has her MBA in Marketing and Strategy from Northwestern’s Kellogg School of Management, and Bachelor’s of Science in Marketing, with a Concentration in Psychology from University of Pittsburgh.