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Risa Duesing

Adjunct Lecturer

Risa Duesing is an accomplished leader with over 20 years of experience in consumer insights, sensory, marketing analytics, innovation and strategy development in the consumer product goods industry. She is currently vice president of consumer & shopper insights, leading the practice for North America at The Kraft Heinz Company.

Prior to joining Kraft Heinz, Duesing held a variety of roles at Tyson Foods, Kraft Foods, Merisant Worldwide, and IRI.

Duesing's experience focuses on understanding consumer attitudes and behavior to develop marketing strategies and predict outcomes in market. She is focused on storytelling with data to influence a variety of stakeholders and enable consumer-informed decision making across all marketing and business levers.