Roy Wollen
Associate Professor
Roy Wollen is Associate Professor and Director of Executive Education at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications. He teaches in Medill’s Integrated Marketing Communications programs, with a focus on artificial intelligence, marketing analytics and measurement, marketing technology, and B2B marketing. His courses include Marketing in the Age of AI, Marketing Metrics, B2B Marketing: A Customer-Centric Approach, and Marketing Technology Studio. He was named Teacher of the Year by Medill’s IMC Pro program in 2024.
As Director of Executive Education, Roy leads Medill’s Executive Education programs, working with organizations to develop learning experiences that address contemporary marketing and communications challenges. He has directed programs for organizations including Prudential Financial and Sentara Health and has led the development of new executive education capabilities, including asynchronous learning, marketing technology infrastructure, and thought leadership. His work emphasizes the intersection of consumer-centric strategy, data, measurement, technology, and the rapidly evolving role of AI in marketing.
Roy brings extensive industry experience to his teaching and executive education work. He is president of Hansa Marketing Services, and previously held leadership and analytics roles at Experian, Direct Marketing Technology, Bloomingdale’s and Hewlett-Packard. He is the author of Database Solutions and has spoken for organizations including the ANA, AMA, NRF and CMO Council. Wollen earned his M.S. in Direct Marketing from Medill and his B.A. in Art History from Rutgers University.