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Roy Wollen

Roy Wollen

Adjunct Lecturer

Roy Wollen an adjunct lecturer for Medill IMC and is president of Hansa Marketing Services. He has led some of the top marketers in country particularly in travel, financial services, b2b and multi-channel retail. Noteworthy clients include Wyndham, Estee Lauder, Staples, Bridgestone, Coca-Cola and many others. The thread that ties all the work together is customer centricity of all digital programs.

Prior to 2005, Wollen worked at Experian, the largest database company in the world. His work at Experian focused on analytics, consulting and product management. During his 13-year tenure, Wollen led client engagements around strategic planning, marketing technology and measurement.

Wollen has also been on the client side, working for Federated Department Stores and Hewlett-Packard. In addition, he has agency experience having worked at Ogilvy & Mather. He has also authored a book on marketing and is a frequent speaker at industry events and live webinars.


Wollen earned a Master of Science degree from Medill IMC.