
Yu Xu
(He/Him/His)
Assistant Professor
Yu Xu is an Assistant Professor of Integrated Marketing Communications and (by courtesy) Communication Studies at Northwestern University. His research interests include media industries and analytics, social and communication networks, organizational change, ecology and evolution, and computational social science. His work has been published in leading academic journals such as the Journal of Communication, Communication Research, Human Communication Research, Communication Monographs, New Media & Society, the Journal of Business Research, the Journal of Service Management, Political Communication, and Information Communication & Society. He serves on the editorial boards of Human Communication Research and the Journal of Service Management. He teaches courses on digital media strategies and social networks at Medill and is the recipient of the “IMC Teacher of the Year 2022” award.