Integrated Marketing Communications
Find the Right Integrated Marketing Communications Program for You
IMC Full-Time Master's Program
IMC Full-Time Master's Program
Launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.
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IMC Professional Master's Program
IMC Professional Master's Program
Expand your authority as a marketing professional through our faculty’s unparalleled leadership and your new relationships and connections with this flexible, hybrid program.
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IMC Undergraduate Certificate
IMC Undergraduate Certificate
Learn how to better engage people in your cause—no matter what type of job you choose to pursue. IMC skills are transferable in a career that requires effective marketing and communication using multiple formats in a strategic and creative way.
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Why Medill IMC?
The future belongs to those who understand the art and science of marketing communications. Adopt the IMC "way of thinking" and gain the confidence to be an innovative leader.
- Combine classroom learning with real-world experiences.
- Work collaboratively with global companies, faculty and your peers.
- Create innovative marketing communications strategies.
- Understand and engage consumers in the digital age.
- Balance qualitative and quantitative data to build strong brands.
Our integrated marketing communications programs will help set you apart from others in the industry and prepare you for the future.
How is IMC different from an MBA?
The Medill IMC master’s program uniquely prepares you to excel in marketing communications in any industry. Everything you learn at Medill will be centered on consumer understanding. The master's program that is right for you depends on the skills you want to develop for your future career path.
Innovation is in our DNA:
IMC Research Groups
IMC Spiegel Research Center
IMC Spiegel Research Center
Proving the relationship between customer engagement and purchase behavior, the Spiegel Research Center (SRC) is focused on evidence-based, data-driven analysis. The center conducts studies focusing on consumer behavior in social media and on mobile devices. The experienced SRC researchers provide evidence that shows which types of customer engagement with media and brands results in financial impact.
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Retail Analytics Council
Retail Analytics Council
The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between Medill IMC, Northwestern and the Platt Retail Institute.
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Intent Lab
Intent Lab
Intent Lab is a research unit created by Medill IMC and Performics. Its purpose is to find new ways to strengthen brands through understanding how consumer decisions are made and how brand engagement can be improved. Intent Lab research enables brands to optimize their marketing communications to drive measurable performance through visibility, relevancy, conversion, sales and ROI.
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Local News Initiative
Local News Initiative
The Medill Local News Initiative is an innovative research and development project aimed at providing greater understanding of how digital audiences engage with local news and finding new approaches to bolster local news business models.
ExploreYour Medill IMC Network
Christiana Stewart (IMC15)North America Director of Email Marketing, Nike
Jose Costa (IMC04)Chief Executive Officer at Magnolia Wash Holdings
Jose Costa has a long track record of leading large, multi-unit retail organizations with responsibility of +$2B in annual sales. Costa has increased organizational performance in multiple industries through identifying and realizing new growth opportunities, developing integrated strategies, and hiring and developing exceptional talent
Charlotte Tsou (IMC02)Head of Marketing Analytics & Insights, Prudential Financial
A 20+ years multi-national leader, Tsou has held several leadership positions in the U.S., Asia, and Latin America. In her current role as head of marketing analytics & insights for Prudential Financial, Tsou oversees enterprise marketing analytics agenda, primary research, and machine-driven insights and trends generation.
Anthony Fleet (IMC17)Critical Communications Manager, United Airlines
Kristen Nomura (IMC03)Director, Display & Video Go-to-Market Strategy, Americas at Google
Nomura is a seasoned strategy and operations leader, with experience leading go-to-market strategies and operational improvement initiatives for large digital media sales teams.
Craig Greenfield (IMC00)EVP, Customer Success at Mediaocean
Greenfield is a dynamic change agent with a deep understanding of integrated marketing communications and proven experience applying segmentation, targeting, and positioning to create customer value.
Younghee Lee (MSA90)Chief Marketing Officer at Samsung Electronics
Lee oversees Samsung's global brands and strategic marketing communications.
Vijay ViswanathanHamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Associate Dean of IMC
Vijay Viswanathan's research focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence. His research has important implications for the economic impact of managerial decisions related to marketing communications.
Jacqueline BabbSenior Lecturer and Director of IMC Full-Time Program
Jacqueline Babb is a committed and experienced marketing professional and educator with 20 years of experience. She teaches courses in marketing strategy, IMC strategy and digital marketing.
Michelle WeinbergerAssociate Professor
Michelle Weinberger's research takes a sociological approach to understanding consumers, stakeholders and marketplace actors. She studies socio-cultural aspects of consumption and the role of various forms of marketing communications in creating meaning for stakeholders.
Danielle Robinson BellAssistant Professor and Director of the IMC Professional Program
Danielle Robinson Bell's area of expertise is strategic communications and its impact on business outcomes for organizations, brands and executives. She specializes in work that advances efforts related to culture, equity, inclusion, women and BIPOC in the workplace.
Ed MalthouseErastus Otis Haven Professor
Ed Malthouse's research interests center on media marketing, database marketing, advertising, new media and IMC. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.
Ashlee HumphreysAssociate Professor
Ashlee Humphreys is an associate professor at Medill. Trained as a sociologist, she examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.
Lan Nguyen ChaplinProfessor
The History Of IMC Program At Medill
Download an accessible PDF version of the Medill IMC timeline