Inside Business-to-Business Media

Students work as a team to solve a problem, usually digital, for an actual media company while learning about the dynamic, 6,000-title-strong business-to-business (B2B) sphere and multiplatform storytelling within it. This class’ project likely will work on a data solution while introducing other formats to students. Previous classes have "consulted" on suggesting the best components for a web portal, live-tweeting for the country's largest exposition of drones and self-driving cars, making design suggestions for a major newsletter or reviewing video on platforms from print to Pinterest and Instagram for a major beauty publication. B2B reporters and editors furnish professionals and industry decision-makers with the highly specific, cross-platform knowledge that can inform and improve their work, even as consumer titles such as Vogue are now launching business analogs.