The Business of Innovation 

Students will explore innovation and business opportunities.  Starting with business fundamentals in media and technology industries, they will learn to recognize opportunities for disruption, assess the competitive landscape, and evaluate innovation strategies.  

For the product ideas they are developing, they will identify possible business models that would make them sustainable.  The course aims to inspire students to be the force of innovation in media technology companies of any size, from the start-up venture to the conglomerate.