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We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences and not only thriving in this exciting new landscape but also helping to shape it.
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Journalism
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Create innovative marketing communications strategies to engage consumers in the digital age.
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Integrated Marketing Communications
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Create innovative marketing communications strategies to engage consumers in the digital age.
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Journalism Values, Practice and Trends

This course focuses on the evolving relationship between today’s news media landscape and its consumers. Students learn fundamental theories of human behavior and media consumption in order to understand new technologies, content opportunities, and relationship-building with journalism audiences. The course discusses various frameworks for thinking about the rapidly changing journalism industry, as well as the intellectual tools for students to adjust and lead as the industry changes in the future.