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Hayley Nelson

Hayley Nelson

Adjunct Lecturer

With deep expertise in media, marketing and product development, Hayley Nelson has held leadership roles at Salesforce, Airbnb, Wired Magazine and the New York Times -- always at the intersection of technology, design, content and community. Nelson is passionate about building strong teams, developing people and building a culture of positivity. Over her 20+ year career, Nelson has honed strengths in digital innovation, audience building, brand narrative and media partnerships and is a well-respected expert in content marketing.

Nelson was the first person to hold the role of vice president of content marketing at Salesforce, where she built a team of 70+ creators, strategists and producers and introduced a content approach to marketing. In this role, she led the teams responsible for translating the global brand narrative across web/digital, social media, blogs, video, podcast and email efforts.

Prior to Salesforce, Nelson led content strategy at Airbnb, where she built a strategic plan for Airbnb Studios -- the next generation of marketing at Airbnb. During her tenure she implemented an agile newsroom approach to social media, and spearheaded experimentation with new types of content including podcasts, a magazine, and documentary film.

Previously Nelson served as director of product development at Wired, where she implemented a new approach to digital publishing that resulted in record traffic and revenue. She spent a decade leading product development and digital transformation efforts at The New York Times and The Associated Press in New York, where she developed new tools and platforms for award-winning journalists. She started her career in media and marketing at Wired and CNET in San Francisco and then Singapore.

Nelson is a frequent speaker on media, marketing and innovation and advises startup founders and CEOs. She also is on the board of directors of The New Humanitarian, a nonprofit publication based in Geneva.