Leadership and Communications for Dynamic Marketplaces

(Elective Course)

Leadership and Communications for Dynamic Marketplaces is a class that explores today’s world of hyper-change in which organizations face complex challenges that require employees to bring their best to work every day. In this course, you will learn how strategic communications can help drive employee engagement, build a positive, inclusive culture and achieve business outcomes. You will also learn how the best leaders deliver credible, compelling messages that foster trust and inspire action. Emphasis will be placed on the role of the communications strategist and building advisory, data assessment, measurement, and influence skills. By the end of the course, students will have a strong understanding of the role strategic communications plays in creating vibrant workplaces and dynamic brands.