Curriculum

The integrated marketing communications (IMC) curriculum is designed to cultivate breadth and depth of expertise and strategic thinking in integrated marketing communications. Students are encouraged to take courses across the curriculum and within each IMC sequence. Faculty have carefully developed these innovative sequences so you leave with rich, actionable knowledge and strategy skills for a rapidly evolving marketplace.

Through core IMC courses, you gain a solid foundation in the principles of integrated marketing communications. You will select sequence and elective courses that match your interests and career goals.

It's important to note that the course schedule is subject to change based on new topics/areas of study that emerge, student interest and, where applicable, ability to travel, as guided by Northwestern's Office of Global Safety and Security.

Medill's IMC degree is a STEM degree. Our CIP code is 09.0702.