Our Faculty
Learn from experienced professionals, academic scholars and thought leaders.
Medill IMC faculty members reflect a mix of both industry professionals and academic scholars. They produce cutting-edge research, lead top marketing communications companies and develop innovative solutions to complex challenges. They consistently push the envelope in the field of marketing communications to find the most effectives strategies for engaging consumers—now and in the future.
At Medill, not only do you learn from these experienced thought leaders in the classroom, but they also become your mentors and supporters. In addition, you join their networks of marketing communications professionals who work all over the world. Meet just a few of the IMC faculty members.
Vijay Viswanathan
Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Associate Dean of IMC
Viswanathan's research focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence. His research has important implications for the economic impact of managerial decisions related to marketing communications.
Jacqueline Babb
Senior Lecturer and Director of IMC Full-Time Program
Babb is a committed and experienced marketing professional and educator with 20 years of experience. She teaches courses in marketing strategy, IMC strategy and digital marketing.
Michelle Weinberger
Associate Professor
Weinberger’s research takes a sociological approach to understanding consumers, stakeholders and marketplace actors. She studies socio-cultural aspects of consumption and the role of various forms of marketing communications in creating meaning for stakeholders.
Danielle Robinson Bell
Associate Professor and Director of IMC Professional Program
Bell’s area of expertise is strategic communications and its impact on business outcomes for organizations, brands and executives. She specializes in work that advances efforts related to culture, equity, inclusion, women and BIPOC in the workplace.
Ed Malthouse
Erastus Otis Haven Professor and Research Director of Spiegel Research Center
Malthouse’s research interests center on media marketing, database marketing, advertising, new media and IMC. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.
Judy Franks
Professor
Franks had a 23-year career at Chicago’s leading ad agencies, where she rose to the executive ranks across both the media and creative strategy disciplines. She is author of “Media: From Chaos to Clarity,” a book that highlights Five Macro Forces that are reshaping the media ecosystem.