Medill IMC faculty members reflect a mix of both industry professionals and academic scholars. They produce cutting-edge research, lead top marketing communications companies and develop innovative solutions to complex challenges. They consistently push the envelope in the field of marketing communications to find the most effectives strategies for engaging consumers—now and in the future.
At Medill, not only do you learn from these experienced thought leaders in the classroom, but they also become your mentors and supporters. In addition, you join their networks of marketing communications professionals who work all over the world.
Viswanathan's research focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence. His research has important implications for the economic impact of managerial decisions related to marketing communications.
Mulhern specializes in research on the economics of marketing, the impact of new media technologies on marketing communications and the measurement of advertising and promotion effects, particularly in retail environments.
Massey’s marketing communications industry experience includes both global agency and international client-side work; Fortune 500 companies such as McCann-Erickson, Motorola and Samsung; and a small start up.
Malthouse’s research interests center on media marketing, database marketing, advertising, new media and IMC. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.
Weinberger’s research takes a sociological approach to understanding consumers, stakeholders and marketplace actors. She studies socio-cultural aspects of consumption and the role of various forms of marketing communications in creating meaning for stakeholders.
Collinger is an expert in direct, database and e-commerce marketing management, customer loyalty, customer relationship management and channel integration. He is a former senior vice president of Leo Burnett Company, and vice president and general manager of Ogilvy & Mather Direct.
Duplessis was formerly senior vice president of corporate communications and government affairs at Mondelēz International. His career includes over 25 years of public relations, internal and external communications, investor relations and government affairs experience spanning corporate America and the U.S. Military.
After receiving his law degree, Hayden began his career at The Leo Burnett Company. He worked at DDB Needham and then Bozell Worldwide, including 14 years as president of the company’s Chicago operations. He later became president and chief strategy officer at GreenHouse.
Kohr worked for three decades in IMC at DDB, Y&R, Hal Riney and Leo Burnett on brands including Budweiser, The Chicago Tribune, Heinz and Kellogg. He was the leader for the DDB Budweiser team that developed the “Whassup!” campaign.
