Marketing Models II

(Elective Course)

Marketing Models teaches advanced modeling techniques to improve the effectiveness of marketing communications decisions. The course applies mathematical and statistical methodologies to build and test models of marketing communications and uses the validated models to optimize decisions.

The course will focus on models used for time-series data and business forecasting. Topics include visual displays, basic regression approaches, time series decompositions, exponential smoothing, ARIMA models, dynamic regression models and some advanced forecasting methods.