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Media Marketplaces

(Elective Course)

Media Marketplaces will equip students with key learning of the digital ecosystems that make up today’s media exchanges.  Included in this course will be the history, description and context of media marketplaces as well as current relevant networks.  This will include the exploration of how we buy and sell media and the digital transformation of modern businesses brought on by companies like Google, Facebook, Adobe, and Amazon.  We will also explore the ethical and financial implications of modern marketplaces, artificial Intelligence, algorithms, auction based systems and human versus machine learning.