Sofia Kuta (IMC19)

Customer success manager at Global SMB at Braze

  

What is a class or experience that sticks out in your mind and why? 

My absolute all-time favorite class I’ve ever taken is Brand Strategy Foundations. This course was an effective introduction to elementary brand strategy concepts through theory and practice. Most notably, at the end of the course our final project was to create our own direct-to-consumer brand from the ground up, a process I greatly enjoyed. Consequently, this class made me realize my interest in pursuing brand strategy in the future, as it combines both my love for relationship-building and creativity with the data-driven mindset I have developed.  

How did the Medill IMC and Northwestern networks help you in your job search? 

The Medill IMC and greater Northwestern networks helped me connect with alumni from all across the country that provided me with great insight into various companies as well as gain more information on potential career paths within the world of marketing.  

What advice would you give to someone considering Medill IMC? 

Even if you are the slightest bit interested in pursuing marketing, do it. If anything, you will learn not only through coursework, but more importantly from the array of perspectives that your international peers will provide. Ultimately, you’ll grow to be a more relationship-focused and strategic thinker, a quality that is valuable in any career path.