Content Marketing: Strategy, Creation and Connection

IMC 390-0

For marketers, creating meaningful Content is critical to connecting with audiences and building long-term relationships. But in an era of infinite messages and choices, forging connections is harder than ever. In this course, we’ll study the art and science of developing effective Content Marketing. We’ll survey the rise of Content Marketing and the many forms it takes, build insightful strategic frameworks for understanding and reaching audiences, create breakthrough Content of our own, and learn how to put it all together into cohesive Content Marketing plans — all in an energetic, hands-on, and collaborative class environment.