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Curriculum

The IMC Certificate curriculum is designed to give you an understanding of the principles of integrated marketing communications and then allow you the flexibility to select electives that match your interests and career goals.

Five credits are required for the IMC Certificate, including three core and two elective courses. Students must earn a cumulative GPA of 3.0 in the five IMC courses to achieve the certificate.

Prerequisite courses for students beginning prior to Fall 2021

You may apply to the program after successful completion of three of the prerequisite courses listed below. To qualify for acceptance into the program, you must earn a minimum cumulative GPA of 2.7 in the three prerequisites.

You must opt for a letter grade in all prerequisite courses. We will not accept a grade of "pass" unless there is no option for a student to receive a letter grade.

1 Microeconomics course from:
  • ECON 202
  • MMSS 211-1 (MMSS students only)
1 Statistics course from:
  • ANTHRO 362
  • BMD ENG 220
  • CHEM ENG 312
  • CIV ENG 306
  • CSD 304
  • ECON 281
  • EECS 302
  • IEMS 201, 202, 303
  • MATH 310, 314, 385
  • POLI SCI 210, 310, 312
  • PSYCH 201, 205
  • SESP 210
  • SOCIOL 303
  • STAT 202, 210
1 Social Science course from:
  • ANTHRO 211, 389
  • COG SCI 211
  • COMM ST 205, 360, 363, 380
  • ECON 330, 350
  • IEMS 383
  • MMSS 211-3, 311-2 (MMSS students only)
  • POLI SCI 348, 375
  • PSYCH 213, 228, 316, 335, 351, 385
  • SOCIOL 302, 315, 332, 345

Prerequisite courses for students beginning Fall 2021 or after

1 Computer Science course from:
  • COMP SCI 110, 111 or 130 (students may also petition to use other COMP SCI courses as a prerequisite)
  • JOUR 320 (BSJ students only)
1 Statistics class from:
  • ANTHRO 362
  • BMD ENG 220
  • CHEM ENG 312
  • CIV ENV 306
  • CSD 304
  • ECON 281
  • ELEC ENG 302
  • IEMS 201, 202
  • JOUR 377 (BSJ students only)
  • MATH 310, 385
  • POLI SCI 310, 312
  • PSYCH 201, 205
  • SESP 210
  • SOCIOL 303
  • STAT 202, 210
1 Social Science class from:
  • ANTHRO 211, 389
  • COG SCI 211
  • COMM ST 205, 360, 363, 380
  • ECON 202, 310-1, 330
  • MMSS 211-1, 211-3, 311-2 (MMSS students only)
  • PSYCH 213, 228
  • SOCIOL 215, 316, 323, 345

Core courses

Consumer Insight

Research for Marketing Communications

Integrated Marketing Communications Strategy

Elective courses

Branding in a Digital World

Data Governance: Critical Issues in Digital Marketing Communications

Digital, Social and Mobile Marketing

Finance for Integrated Marketing Communications

IMC Law, Policy and Ethics

Media and Message Delivery

Message Strategy and Persuasive Communications

Social Networks

Strategic Communications

Course schedule

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