IMC Certificate Plus Master's

Students who complete the IMC Certificate can also earn the IMC master’s degree.

Benefits for IMC Certificate students

• Avoid the GRE/GMAT test requirement

• Gain deeper knowledge of integrated marketing communications—including data analysis and insights, branding, media and strategic communications—to accelerate your career

• Learn from some of the same faculty you've gotten to know in the IMC Certificate program

• Access Medill Career Services and the vast Medill alumni network

IMC master’s program overview

Compared to the IMC Certificate, the master's program has a deeper focus on connecting consumer insights to brand communications across multiple platforms, particularly digital and social media. The program also develops substantial skills in marketing measurement and analytics.

Learn more about IMC Full-Time master’s program

Eligibility

To take advantage of the GRE/GMAT waiver, students must have completed the five-course undergraduate IMC Certificate not more than three years prior to enrolling in the IMC Full-Time master's program.

Apply for the IMC Full-Time Master's Program