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IMC Certificate + Masters

Students who complete the IMC Certificate can earn the IMC master’s degree at an accelerated pace.

Benefits for IMC Certificate students

IMC master’s program overview

Medill IMC offers a master’s program in three different formats: full-time, part-time and online. Compared to the IMC Certificate program, the graduate program has a deeper focus on connecting consumer insights to brand communications across multiple platforms, particularly digital and social media. The program also develops substantial skills in marketing measurement and analytics.

Learn more about IMC master’s program


IMC Certificate graduates can skip two of the core courses and one elective:

Core courses

You select your remaining courses from a variety of electives, which span a variety of categories such as consumer insight and analytics, brand strategy, strategic communications and media strategy.


To take advantage of the fewer required credits and GRE/GMAT waiver, students must have completed the five-course undergraduate IMC Certificate not more than five years prior to enrolling in the graduate program.



Contact Tatyana Rodriguez (IMC Full-Time) or Ryan Hays (IMC Part-Time and Online).