Data Governance: Critical Issues in Digital Marketing Communications

IMC 311 (Elective)

Data Governance will address the rapid move of companies toward digital marketing and communications efforts, and the world of connected devices known as the Internet of Things. With the emphasis on data privacy and security, the class will explore critical legal and technology issues that create liability for marketing professionals and their companies.

Prerequisites: 

• For Medill students: JOUR 301
• For non-Medill IMC Certificate students: IMC 303