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Finance for Integrated Marketing Communications

Finance for Integrated Marketing Communications

IMC 312-0

Finance for IMC will focus on the familiarity and use of financial tools important to marketing executives in budget development and spending allocation. Financial statements will be explored to ensure an understanding of liquidity, profitability and the trail of cash as the key pillars of business health, which in turn lead to sound financial decisions. Financial tools in the areas of time value of money, return on investment, budgeting, cost systems, modeling for cost volume/profits and customer lifetime value will be covered.



  • For Medill students: JOUR 301
  • For non-Medill IMC Certificate students: IMC 303