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IMC Capstone Project

IMC 320 (Elective)

Students in this course work with a sponsoring organization to develop a comprehensive marketing communications program in a real-world setting. The final product consists of a report that outlines the learning and insight that led to the strategic, creative and marketing recommendations; a client presentation; and a project book detailing the research, analysis, strategy, creative execution, media use and other integrated communications activities.

Prerequisite: IMC 303