Discover Medill
Discover Medill
We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences and not only thriving in this exciting new landscape but also helping to shape it.
Explore Medill
Journalism
Discover Journalism
Learn through real-world reporting on current issues.
Go To Journalism
Integrated Marketing Communications
Discover IMC
Create innovative marketing communications strategies to engage consumers in the digital age.
Go to Integrated Marketing Communications
Executive Education
Discover Executive Education
Gain cutting-edge knowledge and practical skills that enable you to make significant contributions to your organization and advance your professional goals.
Go to Executive Education
News & Events

Apply

IMC 390: Sports Marketing

IMC 390 (Elective)

Sports are a multibillion-dollar industry and professional teams and league offices are deploying data and strategic thinking to engage with fans in new ways each season. This course will demonstrate to students how technology can be applied to the worlds of sports marketing, sports operations, finance, PR, and product management.

Through assignments designed to analyze the current market landscape and optimal organizational arrangements, students will understand the nuances of this environment and how they can leverage their critical thinking skills in this arena in the future.