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Strategic Communications

IMC 306 (Elective)

Strategic Communications emphasizes the development and execution of communications strategies and relationship building with numerous stakeholders including employees, the news media, government, investors and the general public. The course covers traditional print and broadcast media as well as contemporary communication channels including blogs, social media platforms and emerging technologies. Students perform several exercises in written communications.

Prerequisites:

For Medill students: JOUR 301
For non-Medill IMC Certificate students: IMC 303