Skip to main content

Data Science Foundations

(Elective Course)

Data Science Foundations will introduce students to fundamental statistical theories and methods. The course will cover advanced concepts on probability theory, hypothesis testing, multiple regression and cluster analysis. Students will gain hands-on experience carrying out analysis of real world data and thus have a better understanding of contemporary methods used in marketing research. This course will lay the foundation for students who wish to take more advanced courses on marketing models and machine learning.

Top